Please add an option for publishers to remove active cpm/cpc campaigns that are undesirable.
Can this really be implemented?
It'd work just the same as network ads. The only difference is instead of splitting payments among all sites, it would just pay each site based on the # of clicks. So yes, it's doable, and the framework should already be there.
This is on our development list, but isn't quite as straightforward as you guys might think.
There are a couple of problems that we are trying to come up with a solution for (without negatively affecting the current system)...
1) How much does a click cost? Each different publishers CPM price or a fixed price set by the advertiser?
The best solution we can think of here is for the advertiser to specify the CPC price they want to pay and then their campaign will only be shown on any publishers web sites that have set a CPC price equal to or lower than this.
2) On each page view, how does the system decide whether to show a CPC campaign advert or a standard network campaign advert?
Currently if there are no direct CPM/CPC campaigns running on an ad space then it just randomly selects one of the network campaigns - weighted random based on how much is being paid per day by the advertiser. Its not obvious how the system should decide to show a CPC network advert instead - especially as this (in most cases - when it results in no click) means the publisher will lose out on the network campaign pool for that view.
We are working through these issues and will hopefully come up with something soon that will work for everyone
1) We did this the same way and thinks it's the best way too - if advertisers set max cpc of 0.001, every publisher with <=0.001 CPC displays them and gets payed for each click (with the CPC price of the adspace)
2) It seems that it's hard to mix cpm and cpc network campaigns, so probably you could just divide them into two pools - and if the publisher chooses network cpc campaigns for the time his adspace is unused - all cpc network campaigns could be shown with equal chance. If he chooses the traditional network campaign - it will work the old way. The other way is to let him set a priority (10%-20%-50% or whatever) and based on that to display CPC or standard network.