Why when I want to start network campaign my Estimated daily performance is only 1000 unique views and 17 unique clicks for 0,001 BTC, but I earn only 0,0005 BTC for 2000 unique views and ~60 clicks as publisher?!?!?! It Looks like service comission is 75%
There are too many variables to make this direct comparison.
Firstly clicks are irrelevant to network campaigns so we can ignore those numbers as they don't affect the BTC amounts in any way.
Also the network is changing all the time - publishers coming and going, network campaigns starting and ending - so its very hard to compare revenue your received previously to what you would be paying as an advertiser in the future.
However I will try to give a super simplified example so that you can hopefully see why it looks unbalanced. Here comes the maths
Say there is
BTC0.3 in the pool at the moment, and say there are 3 ad spaces in the network (AS1, AS2 and AS3), each providing 1000 unique views per day, so...
AS1 provides 1000 unique views
AS2 provides 1000 unique views
AS3 provides 1000 unique views
As each is providing 33.3% of the total, they will each receive 33.3% of the pool (minus the 10% Mellow Ads fee), so...
AS1 receives 33.3% of (90% of
BTC0.3) =
BTC0.09
AS2 receives 33.3% of (90% of
BTC0.3) =
BTC0.09
AS3 receives 33.3% of (90% of
BTC0.3) =
BTC0.09
(Mellow Ads retains 10% of
BTC0.3 =
BTC0.03)
However, and this is very important, there may be overlap between the unique views of AS1, AS2, AS3. So in reality the whole network is really only providing say 2000 unique views per day (not 3000 as you might think at first) because for example, the same person views both AS1 and AS2.
Now a new advertiser comes along (lets call him X) and wants to start a network campaign for
BTC0.2 per day. This would increase the network pool from
BTC0.3 to
BTC0.5 which means that X will get approximately 40% of the unique views (0.2 divided by 0.5), so...
X is estimated to get 40% of 2000 unique views = 800 unique views
Therefore...
X is paying
BTC0.2 for 800 unique views =
BTC0.00025 per unique view
AS1,AS2,AS3 are each getting
BTC0.15 for providing 1000 unique views =
BTC0.00015 per unique view
Which looks unbalanced in the same way that your example does - but hopefully by working through this example you can see why!
The imbalance is caused by 2 things...
1) the unique views overlap between the ad spaces.
2) the increase in the network pool amount due to the new advertiser
Hope this makes sense, and helps in some way!