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Topic: [ANN] Mellow Ads - simple, bitcoin advertising. Network/CPM/CPC. Free faucet! - page 49. (Read 82568 times)

member
Activity: 112
Merit: 10
Awesome stuff, keep it up baztardo!
sr. member
Activity: 305
Merit: 250
I would like to ask when revenue is credited on account balance? For publishers I mean.. I have some visitors, some clicks but balance still 0 BTC

Thanks

Ok here goes Smiley

At the end of each day we calculate...
A total unique views provided by each ad space that day
B total unique views for all the ad spaces - so the sum of A for all ad spaces
C total paid into the network pool by advertisers that day multiplied by 90% (the other 10% is the Mellow Ads fee)

Then the amount we will pay to each ad space is (A ÷ B) × C

Example
As a very simplified example say there are just 2 ad spaces...

Alpha: gets 1000 unique views
Beta: gets 500 unique views

So B = 1000 + 500 = 1500

And say that 0.1 BTC was paid in to the network pool by advertisers, then C = 0.1 × 90% = 0.09 BTC

Then at the end of the day...

Alpha is paid (1000 ÷ 1500) × 0.09 = 0.06 BTC
Beta is paid (500 ÷ 1500) × 0.09 = 0.03 BTC
(And Mellow Ads retains 0.01 BTC)



Clicks aren't counted yet right? but will be in the near future?

Clicks don't affect revenue from network campaigns at all - they are just shown for information at the moment.
They will become useful to advertisers later when we have CPM and CPC campaigns available.
member
Activity: 112
Merit: 10
I would like to ask when revenue is credited on account balance? For publishers I mean.. I have some visitors, some clicks but balance still 0 BTC

Thanks

Ok here goes Smiley

At the end of each day we calculate...
A total unique views provided by each ad space that day
B total unique views for all the ad spaces - so the sum of A for all ad spaces
C total paid into the network pool by advertisers that day multiplied by 90% (the other 10% is the Mellow Ads fee)

Then the amount we will pay to each ad space is (A ÷ B) × C

Example
As a very simplified example say there are just 2 ad spaces...

Alpha: gets 1000 unique views
Beta: gets 500 unique views

So B = 1000 + 500 = 1500

And say that 0.1 BTC was paid in to the network pool by advertisers, then C = 0.1 × 90% = 0.09 BTC

Then at the end of the day...

Alpha is paid (1000 ÷ 1500) × 0.09 = 0.06 BTC
Beta is paid (500 ÷ 1500) × 0.09 = 0.03 BTC
(And Mellow Ads retains 0.01 BTC)



Clicks aren't counted yet right? but will be in the near future?
sr. member
Activity: 305
Merit: 250
I would like to ask when revenue is credited on account balance? For publishers I mean.. I have some visitors, some clicks but balance still 0 BTC

Thanks

Ok here goes Smiley

At the end of each day we calculate...
A total unique views provided by each ad space that day
B total unique views for all the ad spaces - so the sum of A for all ad spaces
C total paid into the network pool by advertisers that day multiplied by 90% (the other 10% is the Mellow Ads fee)

Then the amount we will pay to each ad space is (A ÷ B) × C

Example
As a very simplified example say there are just 2 ad spaces...

Alpha: gets 1000 unique views
Beta: gets 500 unique views

So B = 1000 + 500 = 1500

And say that 0.1 BTC was paid in to the network pool by advertisers, then C = 0.1 × 90% = 0.09 BTC

Then at the end of the day...

Alpha is paid (1000 ÷ 1500) × 0.09 = 0.06 BTC
Beta is paid (500 ÷ 1500) × 0.09 = 0.03 BTC
(And Mellow Ads retains 0.01 BTC)

legendary
Activity: 1288
Merit: 1000
I would like to ask when revenue is credited on account balance? For publishers I mean.. I have some visitors, some clicks but balance still 0 BTC

Thanks
member
Activity: 112
Merit: 10
It would be awesome for the publishers if there is an estimated earning per ad space showing in real time.

I agree some real-time stats would be key, once a day just doesn't cut it
Also I can't wait until CPC campaigns are available Smiley

The issue with an estimated earning is that every ad space is different, and it would fluctuate constantly anyways due to traffic patterns and advertisers.

I guess only way for it to work is once CPM and CPC is available
legendary
Activity: 1988
Merit: 1007
It would be awesome for the publishers if there is an estimated earning per ad space showing in real time.

I agree some real-time stats would be key, once a day just doesn't cut it
Also I can't wait until CPC campaigns are available Smiley

The issue with an estimated earning is that every ad space is different, and it would fluctuate constantly anyways due to traffic patterns and advertisers.
member
Activity: 112
Merit: 10
It would be awesome for the publishers if there is an estimated earning per ad space showing in real time.

I agree some real-time stats would be key, once a day just doesn't cut it
Also I can't wait until CPC campaigns are available Smiley
legendary
Activity: 1988
Merit: 1007
Great news, we will try the publish side now. But if we both publish and advertise, can we restrict our own ads to not show in our own adspaces?

Sorry, there isn't any way to restrict this currently. We will have a look at it though, and see if there's a simple way this can be done.

If the ad is tied to their publisher account, just make it to where AdvertiserID!=xyz. Pseudocode, of course. I find this pretty important as well.

Smiley thanks. Yes, its relatively easy for us to detect when you are both the advertiser and publisher. However we would need to make this optional as some advertisers may actually want their ads to appear in their own ad spaces. And if they have multiple sites/ad spaces then they may want it to appear in some but not others!
Also there would be complex implications to the network pool. Say you have bought a network campaign which should get you around 50% of the daily views, but you don't want it to appear on your own ad spaces which are providing 25% of the daily views. Does that mean your ads should suffer and only get 25% of the views?

Good question. This could actually be fixed by charging based on the ads shown. So in the above case, let's say that advertiser paid 10 mBTC. Their ads are only shown on 25% of the pages, you would actually only be charged 7.5 mBTC. Not 100% sure how this would work out in execution, but brainstorming, Smiley.
legendary
Activity: 1022
Merit: 1000
It would be awesome for the publishers if there is an estimated earning per ad space showing in real time.
sr. member
Activity: 305
Merit: 250
Great news, we will try the publish side now. But if we both publish and advertise, can we restrict our own ads to not show in our own adspaces?

Sorry, there isn't any way to restrict this currently. We will have a look at it though, and see if there's a simple way this can be done.

If the ad is tied to their publisher account, just make it to where AdvertiserID!=xyz. Pseudocode, of course. I find this pretty important as well.

Smiley thanks. Yes, its relatively easy for us to detect when you are both the advertiser and publisher. However we would need to make this optional as some advertisers may actually want their ads to appear in their own ad spaces. And if they have multiple sites/ad spaces then they may want it to appear in some but not others!
Also there would be complex implications to the network pool. Say you have bought a network campaign which should get you around 50% of the daily views, but you don't want it to appear on your own ad spaces which are providing 25% of the daily views. Does that mean your ads should suffer and only get 25% of the views?
legendary
Activity: 1988
Merit: 1007
Great news, we will try the publish side now. But if we both publish and advertise, can we restrict our own ads to not show in our own adspaces?

Sorry, there isn't any way to restrict this currently. We will have a look at it though, and see if there's a simple way this can be done.

If the ad is tied to their publisher account, just make it to where AdvertiserID!=xyz. Pseudocode, of course. I find this pretty important as well.
sr. member
Activity: 305
Merit: 250

I believe it takes all the income and divides it by the sites per unique view. So there is no real "rate," per se. It all just depends on income/views.

Sounds fair :-). Altough it might be a nifty feature to divide the sites into groups, i doubt the traffic from a faucet will be the same quality as the traffic from within the paying member area of a sales site, or the expert forum of bitcoin developers :-)

I completely agree, and that's a great point. At least a separation into high- and low-quality sites would help I think. On faucets, people ignore ads. On content-heavy sites, they are much more apt to click them.

The problem with what you are suggesting is that it is quite subjective - the "quality" of traffic really depends on what is being advertised. I expect there will be a lot of advertisers who will be very happy to have their ads on faucets etc.
I think it will all make a lot more sense when we have CPM campaigns available (and CPC too) as then advertisers can directly target what they regard as quality traffic. Network ads will then work as a kind of backfill, which ensures continuous lower level revenue for publishers who are not selling all of their impressions in CPM/CPC campaigns. The market will then essentially decide which sites are higher "quality" and can charge higher CPM rates

Also, I'd like to try to manage peoples expectations a little bit for the current network advertising. The network advertising pool is still quite small (currently around 0.06 BTC per day) which means that the daily earnings for publishers will be small too until this pool grows. With the diversity of new publishers coming on board now, I can only see this attracting more advertisers - which will mean more revenue of course Smiley
sr. member
Activity: 305
Merit: 250
Great news, we will try the publish side now. But if we both publish and advertise, can we restrict our own ads to not show in our own adspaces?

Sorry, there isn't any way to restrict this currently. We will have a look at it though, and see if there's a simple way this can be done.
sr. member
Activity: 305
Merit: 250

I believe it takes all the income and divides it by the sites per unique view. So there is no real "rate," per se. It all just depends on income/views.

Sounds fair :-). Altough it might be a nifty feature to divide the sites into groups, i doubt the traffic from a faucet will be the same quality as the traffic from within the paying member area of a sales site, or the expert forum of bitcoin developers :-)

I completely agree, and that's a great point. At least a separation into high- and low-quality sites would help I think. On faucets, people ignore ads. On content-heavy sites, they are much more apt to click them.

The problem with what you are suggesting is that it is quite subjective - the "quality" of traffic really depends on what is being advertised. I expect there will be a lot of advertisers who will be very happy to have their ads on faucets etc.
I think it will all make a lot more sense when we have CPM campaigns available (and CPC too) as then advertisers can directly target what they regard as quality traffic. Network ads will then work as a kind of backfill, which ensures continuous lower level revenue for publishers who are not selling all of their impressions in CPM/CPC campaigns. The market will then essentially decide which sites are higher "quality" and can charge higher CPM rates
sr. member
Activity: 266
Merit: 250
Cheap and easy advertising
Great news, we will try the publish side now. But if we both publish and advertise, can we restrict our own ads to not show in our own adspaces?
legendary
Activity: 1988
Merit: 1007

I believe it takes all the income and divides it by the sites per unique view. So there is no real "rate," per se. It all just depends on income/views.

Sounds fair :-). Altough it might be a nifty feature to divide the sites into groups, i doubt the traffic from a faucet will be the same quality as the traffic from within the paying member area of a sales site, or the expert forum of bitcoin developers :-)

I completely agree, and that's a great point. At least a separation into high- and low-quality sites would help I think. On faucets, people ignore ads. On content-heavy sites, they are much more apt to click them.
hero member
Activity: 896
Merit: 1006

I believe it takes all the income and divides it by the sites per unique view. So there is no real "rate," per se. It all just depends on income/views.

Sounds fair :-). Altough it might be a nifty feature to divide the sites into groups, i doubt the traffic from a faucet will be the same quality as the traffic from within the paying member area of a sales site, or the expert forum of bitcoin developers :-)
legendary
Activity: 1988
Merit: 1007
I just added my site as well :-) buywithbtc.biz

I cannot seem to find the rates? Is this PPV or PPC?

I'm probably looking at the wrong place tough

I believe it takes all the income and divides it by the sites per unique view. So there is no real "rate," per se. It all just depends on income/views.
hero member
Activity: 896
Merit: 1006
I just added my site as well :-) buywithbtc.biz

I cannot seem to find the rates? Is this PPV or PPC?

I'm probably looking at the wrong place tough
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