What benefits does creating a separate currency get? In other words, why can't someone else do the same thing but accept Bitcoin directly? I know this helps fund development, but I'm curious to see what benefits there are of using a separate token.
Ok to start. Bitcoin simply cannot do what GameCredits can do. We've creating an easy to implement API that allows any developer to accept GameCredits as a means of payment. This API and payment gateway has been built to handle over 70,000 users a second and is scaling up daily. Our transactions and confirmations are incredibly fast. Using our payment gateway players can make purchases for in-game items instantly rather than wait like you would have to using bitcoin. The GameCredits platform is creating an entire ecosystem to allow developers and gamers to use one universal currency. Using GameCredits developers can costs by over 20%, receive payments in hours or days rather than months, and eliminate chargeback and fraud. We're a team of game developers, gamers, and blockchain developers who have years of experience in each of our fields, and know what the industry needs. Someone could build a platform using bitcoin, but it would be wildly less efficient and less scalable.
This is an answer I just gave yesterday to a similar question on why create a new coin (MobileGo) and not use GameCredits:
We've gotten this question many times.
GameCredits doesn't run smart contracts. That means decentralized player run tournaments (players awarding other players for winning), virtual item exchange, and peer to peer match play (where one player says if you win I'll pay you 20$) aren't possible with GameCredits.
Rather than miss out on these billion dollar markets, we decided to create a coin that would enhance the functionality of the GameCredits Store. By creating MobileGo we are effectively increasing the market possibility of the Mobile Store, ultimately drawing in more players who will only be able to use GameCredits to buy games and in-game items. At the same time MobileGo will allow us to create a massive marketing fund for the GameCredits Store. Half of all funds raised during MobileGo will go to acquiring millions of gamers to the GAME Store. This whole process will begin this spring directly after the launch of the mobile store. Creating MobileGo will both increase the popularity of GameCredits and create one stop (the GameCredits Store) for every new and exciting feature of the mobile gaming industry.