ICO Alert: Other than combining multiple features, what makes Oyster better than competition who are also trying to revolutionize the storage or advertising space?
Oyster: Oyster competes with other projects on two fronts, website monetization and decentralized storage. I contest that it is better on both of those fronts, I will first explain the website monetization aspect. The most well-known example of a token that attempts to solve the issues of the digital advertising industry is BAT (Basic Attention Token). The BAT team designed their own browser called Brave, which tracks user attention to advertisements.
The first issue with BAT is the unrealistic expectation that any significant number of users would ditch Google Chrome and other popular web browsers to install Brave. The user is more likely to simply install Ad Block Plus instead of switching to Brave. With Oyster, deployment is simple as website owners need only add one line of code without having to go through any registration nor approval. The Oyster network is completely decentralized so no one can block them from generating revenue. The Oyster web client is easy to access without requiring large software changes on behalf of the user.
The second issue with BAT is that adverts are still distracting and invasive. These ads take up precious pixel space, often break the content and design continuity of websites, and are rarely politically neutral. Adverts must always be manually interpreted and approved for ethics compliance, therefore the system can never be fully decentralized. In contrast, adding Oyster to a website only shows a small notice for user consent therefore respecting the aesthetics and neutrality of the website.
Oyster: Oyster competes with other projects on two fronts, website monetization and decentralized storage. I contest that it is better on both of those fronts, I will first explain the website monetization aspect. The most well-known example of a token that attempts to solve the issues of the digital advertising industry is BAT (Basic Attention Token). The BAT team designed their own browser called Brave, which tracks user attention to advertisements.
The first issue with BAT is the unrealistic expectation that any significant number of users would ditch Google Chrome and other popular web browsers to install Brave. The user is more likely to simply install Ad Block Plus instead of switching to Brave. With Oyster, deployment is simple as website owners need only add one line of code without having to go through any registration nor approval. The Oyster network is completely decentralized so no one can block them from generating revenue. The Oyster web client is easy to access without requiring large software changes on behalf of the user.
The second issue with BAT is that adverts are still distracting and invasive. These ads take up precious pixel space, often break the content and design continuity of websites, and are rarely politically neutral. Adverts must always be manually interpreted and approved for ethics compliance, therefore the system can never be fully decentralized. In contrast, adding Oyster to a website only shows a small notice for user consent therefore respecting the aesthetics and neutrality of the website.
Hey Bruno -
PRL - altogether blocks the ad from the website and provide a feel good factor to website and in turn gives revenue to website through the traffic monetization.
BAT - planning to improve the efficiency of digital advertising...!
I do not see any common similarity between these two...
My understanding based on what I read here - please correct if I am wrong here
1) Instead of dedicated miners, website visitors will be doing the mining job.
2) More the website owners decides to join PRL, more the network scalable
3) Participating websites gets paid (in PRL?) based on traffic
4) Customer (End user) will use PRL official website to upload his files, which will get saved in Tangle
Few suggestions here -
1) We do not pay anything to visitors who are actually giving their CPU/ GPU power
2) Altogether website owner will miss out the digital ad revenue. If we can explore an option of PRL traffic monetization as an additional source of revenue, we may get more owners joining the network.
3) Do we have any estimated calculation on revenue from website owner's perspective. I mean head-to-head estimated revenue chart for website owners showcasing how much they will earn if they choose PRL vs how much they are currently making through the digital ad
I really don't know if I made any sense to you... please feel free to let me know your thoughts
