If you're mining for immediate profit you shouldn't be mining this. This is for people who speculate on future value.
Yeah very well put, the coin has little value at the moment but the dev has mentioned some things like partnering with poker sites etc as possibilities that sound promising for a rise in the future, hence us miners, speculate it will rise.
Also the name is kickass, and even though its been done before with this name, its the only current active coin.
Would be awesome if the coin got listed on coinmarketcap.