48 Trillion reward points are sleeping on member accounts at a perceived value of $360 Billion USD.
The reasons are:
- 57% of the surveyed consumers did not know their point balance
- 38% among them were unaware of the exact value of their points
- 57% of consumers in a Reward program feel that it takes too long to earn a point or a mile
- 53% of the consumers weren’t interested in the type of Rewards offered
ALLOY solves all these problems while helping businesses get more clients.
As you can see, ALLOY only has advantages and there will be no one not interested on it. Both merchants and buyers are able to benefit from ALLOY.