What type of merchants would use PROOF? For example, why would someone from ebay or Amazon use proof, or are you thinking of something larger scale?
Proof tokens are just a way this project liquidates the value of its existing platform & tools.
The innovation is in its platform’s ability to allow everyone to utilize the Blockchain technology relatively easily.
The potentials are endless. Contracts, invoices, health records, properties, lands, IP, and the list goes on.... small and medium sized banks, ecommerce shop owners, lawyers, real estate agents can all leverage Proof Suite’s existing platform to easily upload, record, and tokenize everything on the blockchain.
So, will a company be able to sell shares in their company with the Proof platform as well?
You are absolutely right.
There are many companies out there having a hard time trying to liquidate their equities (existing assets). Proof Dashboard solves this problem rather simply through their tools & the Blockchain technology. It's only a matter of time until a big-name company fully realizes the potentials of Proof Suite's existing platform and tools. Even if big companies do not, there will certainly be countless success stories of start-ups and/or SMEs.
Until then, of course, a lot of efforts will be needed in explaining, pitching, testing, improving, and consulting. Lots of networking, 'sponsoring', and 'collaboration' will be required. But note that there are quite a number of notable advisors within Proof Suite.
As such, 'incentivizing' to attract companies is a rather cheap option which greatly undermines the innovations of Proof Suite. Marketing push is great but the priority should always be in keeping the project's reputation in line with its overall mission & values. There are so many other ways to have that 'marketing push' really going. A proper marketing strategy can go a long way in helping a company achieve its overall mission. So.. this should really be treated with tender loving & care xD.. just my 2 cents.