They're ICO is long over now, they just never posted an ANN here before so have just decided to do so, they're already on CoinMarketCap as well, here: https://coinmarketcap.com/currencies/ruff/
Yeah ICO ended long time ago 20th of Jan I think, total token Sold was 700,000,000 RUFF which is equivalent to 42,500 ETH.
Not only the amount of 42,500 ETH is great, most of the investors are institutional investors and they have a good reason to invest in RUFF. They will hold the RUFF Tokens for a very long time. Tis bring a lot of stability for the project.
I think there is no better time to invest than now, i see the project really hitting the roof, although they have some really large amount of supply but i would still go for Ruff anytime of the day because of the concept it's bringing
https://coinmarketcap.com/currencies/ruff/ for those who might be interested