They're ICO is long over now, they just never posted an ANN here before so have just decided to do so, they're already on CoinMarketCap as well, here: https://coinmarketcap.com/currencies/ruff/
Yeah ICO ended long time ago 20th of Jan I think, total token Sold was 700,000,000 RUFF which is equivalent to 42,500 ETH.
Wow the figures are very impressive, at this time 42,500 ETH was more than 42.5 million $. That very good for a new project like RUFF.
That's some insane amount of money they raised without much hype or noise, they seem to have a lot of private investors as well which is why i think they did just fine without coming out too loud