You not just talking about a game. You are talking about an AR game. Thst is even harder you must have servers and things. It has to connect to google maps and all kinds of things. I'm not seeing this happen.
The technical aspects depend on how you build the ARG. Look at our model as one where an episodic film series, a mobile app, desktop applications, and more, stand alone to be marketed to a wider audience. The ARG comes in to thread a storyline between all of them. The ARG acts as a backbone for the content that enriches the experience, and through the use of StarCredits, allows players to uncover secrets that would not be noticed by the public.