I might be bias , but it think its:
1. More attractive than the Twitter logo.
2. More meaningful .
3. more intelligent.
When the corporates sat down to design the Twitter logo, they would have been saying things like "we have to dumb it down, we want retard logo" , "that's all the Net gen understand"
I have a lot more belief in Cryptocurrency investors, they will see the meaningful nature of the blue bird , representing among many other things freedom from many of the negatives in wage/working life.
And hope that comes with any solid investment, that will give good return.