And furthermore; which direction do we want to go? Do we want to be a jack of all trades (master of none) and go all directions at once, or do we want to place ourselves inside more specific trades? And what should those be?
I agree with getting a new logo. What do you mean by more specific trades?
I mean to attach our name to more specific type of brands, lifestyle, sub-cultures, etc. Like Blackcoin aims to be the luxury/corporate high end type of coin.
Honestly I think we should do the same exact thing as Blackcoin by being a high end investor type coin. We should emphasize being the better higher returning profit coin. You wanna put people on the horns. Give them two decisions, in this case either BC with less coins and only 1% POS or WC with more coins but with a higher 2% POS. Theres no reason that WC can't be up there with the big boys. No one has taken the time to build up the image and spread it. Like someone posted before, theres white and black. All the other color coins fall in-between. I see tons of potential for Whitecoin but It will need work.
I agree, there's tons of potential for WC out there. But also time is of the essence as we're having a tainted reputation so far. I see lots of inconsistant image building with retro advertisement posters, superhero comics, recaptioned bollywood clips, etc. While very nicely done and great fun, it doesn't give a clear image what we stand for and why investors should invest.
You make a very good point. A complete rebranding and marketing campaign would need to be done. We should focus and promote it as a high end investor coin like BC but with our own perks. We would have to start with the website then the social media.