If you say you are so good why don't you just look for the traditional forms of the investment?
Like every start up we considering all forms and ways of how to obtain the necessary investment and are open for offers. But, at the same time, we rather prefer to stay free and develop our own vision for the project and it's future rather than compromise it in order get the money in exchange for our freedom to create a trully good product and help people and animals throughout the globe. Thus, we think that ICO shall probably be the best way of how to solve the problem of getting the financial backing done while retaining the necessary freedom.
