Additional investors come in when the project is introduced with marketing effort such as:
- Development updates,
- YouTube videos on mining and introduction,
- Tweets,
- Reddit Posts,
- Articles (medium, steem), and
- demonstration of activity here on Bitcointalk.
Investors generally get cold feet and leave when most conversations migrate to :
- Telegram, (closed group, typically used by Scam ICOs and P&Ds, I avoid)
- Slack, (closed group, typically used by US based techie devs to discuss code)
- Discord, (closed group, typically used by gamers now more active in crypto groups)
- ANN jumps on bitcointalk, (indication of infighting, abandonment or lack of trust between core dev members)
Our very unfortunate ANN jump triggered massive sale and value drop from avg of 65 Sat to 32 in two weeks and since then it has only recovered to 44 Sat. We went from 1.9 new pages per day on Bitcointalk (from Sept to Mar) to less than half 0.9 pages/day (since new ANN started).
We also have lots of activity in Discord/Telegram, probably triple than before but that is hard to judge and navigate back, but most members, even the very active ones and devs refuse to come back to this forum to demonstrate to other groups how active we are in pursuit of making this project prosper.
Discord/Telegram/Slack are closed circuits and all activity is hidden within the group and the public does not see it.
You are absolutely right, investors primarily check ANN. At a cursory viewing our ANN became poorer and it scares away many potential investors. In addition, the transition ANN frightened some investors and they sold their deposits by flopping the course just like it was with the departure of Anthony (IMHO).
But what to do, life continues, work is under way, and the fall in exchange rate has allowed many others to increase their deposits.
And those investors who are deeper to learn the work that the developers are doing will make their choice in favor of BTCZ. But in order to facilitate this task, you need more activity in the ANN.