Topic: [ANN][DASH] Dash (dash.org) | First Self-Funding Self-Governing Crypto Currency - page 2822. (Read 9723748 times)

Guys a brand needs to be developed, the name is just an empty container, only with time, word-of-mouth, PR, marketing the empty container which is the name is filled with a perceived ideal.

Having a name that does not explicitly describe a single feature of the product allows the project to develop into a full solution, and gives us the opportunity to guide the brand into representing the true ideals of the project. Also don’t forget a brand does not replace the product, the new brand will acquire the properties of the value added features the platform can offer to end users.

For example:

name: CocaCola
perceived ideal: happiness
Core: Unhealthy drink

name: Dash
perceived ideal(hopefully if we work hard in building it): Digital Cash
Core: decentralized, trust-less and private, payment platform

As you can see from these examples, sometimes the perceived ideals are more important than the substance. Fortunately, in the case of Dash we have really strong fundamentals so that should make our job as a community easier.  This is just the beginning, re-branding is a process that will take time, but I truly think we are sending the right message to big exchanges, merchants and potential investors that were maybe shy up until now, that we are moving in the right direction.

Sergio Tacchini uses Dash

https://www.youtube.com/watch?v=QseX2fDMHxw

I agree. I'm in 2 minds about it. I think it's great that the branding issue is on the cards but like you I'm aware of a solid stock value that's been built around the name and the concept.

At the same time, I can see a huge reason for doing it.

What's happening is that the whole 2-tier aspect of the network is now evolving into a much bigger and more powerful dimension to the project than the original feature that was it's inspiration - i.e. anonymous transactions.

Anonymous transactions is done. It will continue to advance but is now going to be just one aspect of the whole USP that this project and its architectural approach will start to deliver on over Bitcoin. Each of those 'additional features' is potentially as big a deal as anonymous transactions was - InstantX, scaleability, 2FA etc.

So continuing to call it "Darkcoin" kind of only addresses what will ultimately be only a specific aspect of the coin's feature set. Think about it - just the scaleability stuff alone is a massive headache for bitcoin - any coin !  

Lets review the basics of computing evolution for a moment.

After the PC revolution of the 70's and 80's there was almost no business process that hadn't been touched by software. However despite the widespread proliferation it reached a glass ceiling where data got trapped on a PC and to add any value to it you needed to purchase another program. What was the big breakthrough of the late 80's and 90's that precipitated the explosion to come ?....Client Server Computing !

Next thing you know we had the internet. That's because everything you do in a network is service oriented and that's why Darkcoin's dual-layer architecture that was stumbled upon during the process of trying to solve the anonymity problem is turning out to be a monumentally generalised approach that can address everything else as well. Make no mistake, Darkcoin is not out on a limb here - it's smack bang in well trodden and proven technological ground.

All you can do with a mono-layer network is pass coins around. Even if that's all you want to do, the mono-layer isn't robust enough to scale, secure or process its load quickly without major design headaches. With a dual layer, service oriented network you introduce a second dimension which lets you address all this much more efficiently. I'm sure this will come to be seen as being the totally obvious solution all along and with that I'll leave you with the most poignant remark of the day:

haha good point. But it also has like a "cheap" image for me.

The LoneCrouton said it best
"I don't think changing the name will have any benefit in terms of adoption that is distinguishable from noise. It would be a complete waste of time at best and probably counterproductive in that what little attention we get as Darkcoin would disappear when we renamed ourselves GenericMarketingDepartmentApprovedBanalityCoin, EyesGlazeOverCoin, HarmlessCoin, YawnCoin...

Bitcoin adoption is practically zero in real world terms. That has nothing to do with the name either."

https://darkcointalk.org/threads/whats-in-a-name-or-is-a-rose-by-any-othername-worth-the-trouble.3310/page-5#post-34434

I think it's terribly naive to think that the crypto userbase in Darkcoin is large enough as it currently stands that a rebrand would be detrimental. I have no doubts, Darkcoin got a lot of publicity from its name, but an $18M market cap is peanuts in the grand scheme of things, especially when there is utility beyond just private tx's (i.e. IX). The end-game should be inclusive and appealing to as many people as possible, something that Dark and its unfortunate connotations, will, without a doubt, prevent.

Evan would obviously squat on the Darkcoin name at least for some sort of transitionary period to prevent mass confusion but the idea of a rebrand is in its right place--to get as many users as possible.

Yep but the laundry element links to dark again  

but core i7 is better than core i5.. fyi dash is an air conditioner brand in china, lol

I like this font:

Great success in EU ;-)

https://www.youtube.com/watch?v=QseX2fDMHxw

+100 thats what Im trying to say

picture of the day !
very cool
 

Great! Nevermind then

This association is a little bit wired too.

If the aim eventually is to compete with bitcoin, then being known as the bitcoin's darker cousin is not optimal, as that would imply that bitcoin is de facto digital money, and darkcoin is just some little cousin for nefarious purposes.

It is not Dashcoin just Dash, and this coin was approached by the foundation and the rights to the name were acquired.

ROFL 

I'm all in favour of rebranding but

Dashcoin already exists...

https://bitcointalksearch.org/topic/dsh-dashcoin-cryptonote-automated-source-678232

 

Bitcoin is useless now,saying bitcoin2 is saying we are #2, too cheesy at least.