As a professional software dev of 25 years experience I'd just like to say this about the press release / Evan quiet situation.
The MOST DANGEROUS thing you can do in technology is talk up a feature that isn't in the bag yet.
The way Evan is managing this is BANG ON in my book, for 2 reasons:
[1] - everybody is mistakenly thinking that the price is drifting due to lack of "communications" when in fact it isn't. There's been plenty communications over the last few weeks for any serious investor to know where this project is going and the price is drifting due to a natural consolidation as I've just outlined
[2] - the devs themselves are in no position to do both development AND PR. They just are totally mismatched activities because you can't be in touch with the code and with the market at the same time
The most successful approach is periods of silence from the devs punctuated with clear and unambiguous announcements regarding consolidated progress and future objectives. Although I've said "periods of silence of the devs", it doesn't mean the coin can't be promoted during that time - but this clamour to have them stay in touch and communicate on a continuous basis is ludicrous as anyone who's been involved with any serious software project will know.
I think that even some of the rumourmill murmuring that elito's been doing is almost bordering on danger-zone, but he's probably got the balance about right. He's said there's some" interesting stuff going on" and left it at that (which is where it should be left).
We MUST resist the temptation to talk up expectations without backing up with specifics because people's imaginations are always more powerful than the devs ability to deliver and there's the danger of disappointment when the curtain eventually gets pulled back. Better to keep expectations moderate and let the real thing do the talking.
****** HAVING SAID THAT ********
there are lots of things we *can* do to enhance communications in the meantime.
Whats needed (IMHO) is:
[1] - structure the personnel (done: we've now got someone in a dedicated 'communications role' who's got the devs ear)
[2] - structure the media sources (not quite done: have CLEAR and unambiguous sources for press releases rather than a post in the [ANN] thread that gets buried. That may already be done - I'm not sure - but even I'm not clear where that is, if it's here, darkcointalk.org., the wiki, cryptocoin media organs etc). A news history blog would be good so people can chart progress)
[3] - as part of that, a clear "Where we're at and whats the next milestone" indictor. Something that's been asked for a lot on the thread, but again needs to be consolidated in terms on unambiguous source
[4] - a clear and recognised roadmap reference source. This would probably just be the same website as the news source but it needs to be consolidated, have a high profile and not something you need to "dig" to find
As I say, these sources may already exist but I'm personally not sure what they are. I've found Dev announcements and roadmap information posted all over the place. I wouldn't really know where to go to get the latest updates.
Finally, I realise this involves work and it's easy to make criticisms when your not the guy doing it or paying for it, so I offer this up in the most humble sense, but...
[5] - If Darkcointalk is to be used for any PR, it could do with a bit of a facelift as it's really a "techy" site: small fonts and very...well "dark"
colours. Could do with being lighter, more "spacious" and more media oriented rather than "techy"oriented. As I say, I realise many people have done a lot of work on there which has benefited us all, so please take that as constructive input rather than any kind of criticism.
For example, here's a few sites that do a great job simply by being less crammed, more white space around the content and lighter colours:
http://www.screensteps.comhttp://www.teamviewer.com/en/index.aspxhttp://www.tradebox.uk.comA fantastic thing to have would be a new Darkcoin media site that consolidated everything. It's not like we'd be short of content:
- overview section on Darkcoin
- news & announcements blog
- roadmap section
- technical references: e.g. this could host the masternode stats pages etc