Well, to me eCash sounds corporate and 90's terminology. Beside, credit card/web banking/paypal etc is also eCash.
Anyone even taking 2 seconds to read Darkcoin will certainly know Bitcoin, so no need IMHO. More so if you're actually going to use it - the concept of pv/pub keys, block chain etc. This is targeted to anyone, but also a specific group of people who absolutely need privacy. Everyone else will be happy with BTC, and not for long, LTC.
What is needed though, is a simple simple brainless paragraph explaining how this is the SINGLE and ONLY coin to build upon bitcoin's ideology. Meaning, its the first and only coin to actually do something useful for those in need to use cryptographic currency!
See, cryptographic, just that name to the general population, means "wow! secret! complicated!" - those in the know, already know, so will skip straight to "download"
It would be good not to make it sound/look too subversive. I am NOT a person to judge, some of life's most important lessons I've learnt came from people I would have stereotyped as "hippy freak druggy" - that is not the issue here - but Amir from DarkWallet and DarkMarket, along their marketing campaign, will not get far. Here is why.
- Amir Taaki does look like a typical trance druggy freak, highly anti-establishment, tense and condescending tone. One thing is a hippy S.Jobs rambling about making colourful PCs for colourful people, the other is a hippy Taaki building "dark subversive anti-government" tools and pitch it to the financial people. If you had a 1 millions to move, would you trust this?
- Dwallet and DMarket are being pushed by devs using anti-establishment propaganda (not that its not true though what they say). Just paints a big red bullseye on their back.
- unSystem videos/marketing/interviews use the SAME fear mongering techniques as central government, this I do not like at all.
So in essence, consider this... DarkCoin is going to be associated with them, like it or not. It already is!
So the text must employ positive and empowering words, like freedom, privacy, private (is NOT anonymous) and anonymous. Make people feel empowered, for ex, - check out this net line, full of neurolinguistic-programming, cryptographically encoded into it
"Darkcoin allows you the freedom to be completely anonymous using our open-source technology called DarkSend. Be in charge of your own privacy. No need to trust a 3rd party anymore. - click here for a full tech explanation"
Open, light, empowering, positive, light, transparent, welcoming.... not "Dark" at all... if you get my meaning.
Darkwallet = Darth Vader
Darkcoin = Batman
And Amir, if your reading this, sorry dude, mean no offence! Just looking through the lens of the brainless judging majority! Power to to unSystem! We need more folk like you guys, and f*ckin´hats off for pulling out DarMarket in a few hours at a hackathon!