Announcing the "Dash: The Cash Alternative" campaign!
I've been giving this a lot of thought for a long time, and I feel that the time has come to move on from the Dash Dalmatian style of Dash promoting. Loving the dog, he served me well as my Twitter was growing, and he will always be used as my personal Dash persona.
However, I feel that the time has come to shift the focus of my grassroots promotional efforts a little bit. Over the past year, I have noticed more and more news articles relating to the war on cash. Just this past week in India with the events there, I feel that it is picking up momentum, and this is the direction that world governments will be going in. I feel that this is a potential gold mine online, and decided to switch gears. We always say that Dash is Digital Cash, there is no digital currency out there that is doing as good of a job developing into potentially the world's alternative to cash, saving wealth and financial freedom.
The other day on Dash Nation Slack, user @mike-e was encouraging us to think more about adoption, and what the average person would find beneficial about Dash. I thought about it, and what would the average person relate more to when viewing my tweets or websites? A dog, or an alternative to rapidly shrinking cash options? The answer to me was obvious.
This was not an easy decision for me to make, as I have been using my own persona for years. However, I feel that now is the right time to make the switch.
So my Twitter @TaoOfSatoshi is now @CashAlternative (
http://twitter.com/cashalternative).
To any Twitts, the new hashtag is
#CashAlternative. Let's take over this hashtag, it will be very important later.
I purchased
http://cashalternative.co. I feel that this would be a domain that would resonate more with the average individual. Why is Dash a cash alternative? Why should I care? If you have any graphic design or website building skills, I feel that this is a worthy project to work on. We can explain why the average person needs Dash, what are the benefits, and through a Dash Nation page, we can link to the Dash Nation website where the community building efforts continue. Please, if you have skills, donate some to the cause, and I may even be putting in a proposal at some point.
The "Dash: The Cash Alternative" campaign. It's time for a change! Join Dash Nation Slack at
http://dash-nation-invite.herokuapp.com, and look for the #cash_alternative channel to contribute.
Cheers, Tao.
