i strongly believed so. majority of the people now are using Whatsapp. AND...its not free. it may be very cheap because it costs $X.xx/year for their service. But once iOS and airdrop launches, GetGems moves into the Invitation Scene.
just tell your family, friends and collegues "Hey, you are still using whatsapp? i just uninstalled it. Reality Check - you are paying to IM while i am getting paid to IM."
I dont pay to use whatsapp tho, haven't been notified regarding that? hmm i believe after a year i need to pay. Thats why getgems needs to market this big, because its the first in doing such revolutionary thing. Have you seen the advertising model options? its pretty amazing and they might even add more options along the way.
according to whatsapp's website, its $0.99 usd/year. people wouldn't mind paying since its dirt cheap for a year's use [and using it everyday]. in some countries or telecomm companies, it might by bundled together with their subscription plans. therefore, making it less noticeable as a Pay-to-use App. Whatsapp isn't a pay-once-to-use btw.
Yea...getgems needs to market it big. might be a good idea to market it on Youtube videos? advertising through TVs is expensive and difficult to reach out to people in all countries. marketing it on the internet where crazy high traffic can be found like Youtube might be worth considering. but i think a more interesting and engaging ad will be needed. one that will cause people to click on the ad instead of skipping it.
I am usually an anti-ad viewer whenever i watch youtube videos. But for the past 1-2 years, ads have become increasingly interesting to the point where by some are so good at catching one's attention within the 1st few seconds and there is a "Gripping Moment" when you just simply have to check out what is the ad about.
I've never downloaded an app due to an advert and to be honest there aren't many adverts of apps apart from the annoying ones you get on games etc. Most apps become viral by simple word of mouth and communication generally over the Internet. Gems has a great story ie an app that pays the user, it's simple and interesting hook which I hope the marketing team in Getgems makes full use of. Trying to push a cryptocurrency app will get nowhere. So all you need then is to get that simple story out to online news, blogs etc. Plus you got to get out of the Bitcoin Gulag and into more mainstream news sources even if they are just tech based sites like Wired etc. Plus you got to have some focus on China/Asia not just the West.
My belief is if we can tip the balance to 50,000 users this app will go viral in less than a year.