What is the ICO needed for? Marketing? Or maybe granted users?
This is a good question! Granted getting users is the hardest part and once you have users you can come up with something. Either way, would be interested to hear what the devs say about it.
Granted users are a part of the concept. But the most important part why ICO:
a) collecting funds needed to kick of the project that will be distributed like this:
61% Production and distribution
17% Marketing
15% Company operations
5% DAPP Platform development
2% Legal
As you can see the main part of budget will be used for Production of new AirPods as this drives the APOD-Crypto-Economy.
b) We see the potential of BC use wider than typical ICO. Beside implementation of our token (which is also one of the ways to rent our Airpod), the BC will be used in the development or DApp platform. Primary use of the DApp platform is general management, economic overview, and control of the individual AirPod unit(s). At the same time it is enabling complete transparency, helping us control and grow our business. More about this is written in our WP on pages: 31,32, 36, 37, 38.
In addition BC enables processes on DApp platform (below) faster, cheaper and more transparent than ever:
OLD WAY
• Auditing.
• Preparation and coordination of legal opinions and contracts (the relationship between participants).
• Signing agreements.
• Sales (trade) "rights" on profits made by Airpod unit (process).
• Transparency - tracking and permissions.
• Cross border Payments.
VS BLOCKCHAIN
• Smart Contract and token solves all of the mentioned problems.
This one is much more important as blockchain is essential ingredient needed for exponential growth out of airports and establishment of world-wide network in other public spaces and thus transforming travel and napping industries.