Topic: [ANN][ICO] ARCONA - Augmented Reality Ecosystem! - page 143. (Read 237079 times)

It's nice to see that blogs and articles about augmented reality are increasingly appearing on the authoritative Tier-1 sites like Forbes. So progress is going in the right direction ✈️. PS looks like IKEA paid good money for their advertising on Forbes)

“It is better to see once than to hear one hundred times’

Vision is our dominant sense, it dominates conscious experience. We focus our attention on what we look at and perceive a lot of information with our eyes.

That’s why augmented reality is trending in marketing now being the number one channel for visual presentation. It absolutely rocks in retail and we have already shared with you some outstanding examples. We’d like to continue our excursion into the augmented reality world and its presence in different spheres.

Retail

Are you a fan of Converse sneakers and feel like ordering a new pair but hesitating what color or model to choose!? Say no more as this brand has its own augmented reality app that will help you make up your mind while surfing through their online catalog - from the classics to limited-editions.

Everybody has heard about IKEA’s furniture app, but probably not everyone has known that Wayfair also provides such services and you can try new furniture online in your apartment. Offering augmented reality can also boost sales: 72% of customers purchased products they hadn’t planned on after using augmented reality while shopping according to the study, “The Impact of Augmented Reality on Retail.”

Construction and maintenance

Augmented reality helps architects and engineers present their new ideas in the most detailed and visual way ever. Now you can see how the building will look like and literally feel how it fits in among the cityscape.

Or, how about providing maintenance for buildings and products? Augmented reality technology can help with that as well. It comes in handy with the remote assistance to customers as they repair products or complete maintenance procedures by having service manuals with interactive three-dimensional animations via augmented reality.

Continue reading and getting more inspirational and novel ideas for AR in education, healthcare, tourism, and navigation:

https://www.forbes.com/sites/bernardmarr/2019/03/01/the-10-best-real-world-examples-of-augmented-reality/#247ac22b42d8

We are happy to answer questions from our community and appreciate your interest in all the steps of our development

Wow, this is really positive news, finally, we will see the practical part of the platform application! Keep it up, Arcona! I hope it's according to plans, not because I'm boring you with this question. )

It was announced today in the Russian chat by Ilya Korguzalow: "К oткpытию втopoй oчepeди мapкeтплэйc мы пoдгoтoвим coбcтвeнный кoнтeнт. Кpoмe этoгo ecть coздaтeли гoтoвыe пpeдлoжить cвoи нapaбoтки." Which is: "By opening the second stage of the marketplace (i.e. p2p basis), we will prepare our own content. In addition, there are creators who are ready to offer their 3d works."

Augmented reality has started appearing in journalism to present a more compelling story.

The New York Times is experimenting with immersive experiences as part of their general news coverage. It all started with the Winter Olympics in 2018, and when the team was pretty comfortable with the production process, they switched to breaking news, and they finished off the year with certain data visualization.

The New York Times uses augmented reality not only to convey information in a very precise way but also cover it with the level of sensitivity without making it feel like a game. Not every story needs to be immersive, and the team has come up with the formats they were comfortable working with, where readers need to imagine the scene in more details to understand the story better.

Augmented reality can help journalism:

🔸A journalistic value in displaying a subject in its entirety
🔸Explaining scale/height/speed/distance better
🔸Visceral experience / emotional connect
🔸A more intuitive interaction
🔸Make graphics large

Watch the video to discover all the examples of augmented reality implementations in journalism: https://youtu.be/IXqclM2jk70

The material is based on the ARIA Leadership Summit at MIT.

Strangely, I didn't receive the mailing list and didn't see in the chat Telegram anything apart plans to release a mobile application. Where can I get acquainted with the company's plans regarding content?

Sure, there is a whole strategy for business development and partnerships.

It happened! Microsoft HoloLens 2 has been presented to the public, and the company had demos at the Mobile World Congress in Barcelona on Sunday.

Microsoft HoloLens was one of the first computers running the Windows Mixed Reality platform that appeared on the market in 2016. It is the first self-contained, holographic computer, enabling you to engage with your digital content and interact with holograms in the world around you.

HoloLens 2 has some modifications in design: now it is lighter as it is made of carbon fiber, and it easily fits over your glasses. The price of the device is a bit cheaper than the first HoloLens, and it costs 3500$. However, it is still not ready to be used on a daily basis as it is mainly aimed at corporate users and developers.

Continue reading to find more specs about the new HoloLens 2: http://fortune.com/2019/02/24/microsoft-hololens2-augmented-reality/

Create own experiences sound nice, but to popularize the platform, you will need to take the first steps. That's what I'm trying to hint about. This is a key point and I wonder how you plan to do this - do you already have options and a strategy?
 

🙌 Fresh news about the development process:

http://blog.arcona.io/2019/02/26/the-development-process-at-arcona/

We will have different samples for our users that they can install and try, but the main idea is to encourage people to create their own experiences.

And your company does not see itself in the implementation of augmented reality objects? After all, it is necessary to set an example, to interest other designers, they need tools to create and interact with augmented reality. If there is just a platform with territories, then someone will hardly come there himself. Now, if you set an example, it would be much better!

Sometimes augmented reality is described as a parallel digital world, that turns out to be kind of true. LEGO has taken advantage of this description and did their absolutely unique AR set.

👻 LEGO Hidden Side presents a paranormal world that exists alongside the real one, and designers have full freedom of creativity: they can turn schools, buses, other buildings into spooky ones. Ghosts and spirits couldn't be seen in the real world and augmented reality app can help with adding these features into the game.

https://www.syfy.com/syfywire/uncovering-the-hidden-side-of-legos-new-augmented-reality-set

Here's our Weekly Dose of AR with hot news and great ideas:

https://youtu.be/7pwjyWUQf-0

There are ongoing debates if AR, VR, MR are still just hype words or they really can bring value. When it comes to industries, there are proven benefits of these technologies where they saved real time and money.

Here is one great example that shows how both VR and AR are successfully used by the same company:

The world-renown company Nokia uses both virtual and augmented reality to help their workers hit the ground running. First, the factory workers learn workflows in VR and then they utilize AR to help them properly execute new tasks while they are getting used to performing them on the shop floor.

https://www.zdnet.com/article/augmented-reality-virtual-reality-and-mixed-reality-do-bring-value-to-industry/

The users of our ecosystem will create and allocate AR objects/games/attractions. We are the platform which has digitized the lands and will make sure that markers stay on the same place and everything works properly while our users are launching their cool projects. There will be p2p economy where users who don't know how to create AR, can ask designers to do it for them inside our marketplace.

Yes, and thank you for that ) But you make a platform on which any user can realize different fantasies on the topic of augmented reality, but will you produce any objects/games/attractions in augmented reality?

Be ready: little geniuses will not only soon be better at robotics and programming, but also at creating augmented reality experiences.

Silicon Valley now has a summer camp for children of different ages, and this camp is all about new tech even if your child doesn’t know how to work with a computer. It’s not a problem at all! Every group of 8 young talents will have their own mentor and non-stop learning process (students learn at their own pace).

Just imagine: today your kid is playing with cars and other toys and in two weeks he or she creates his/her own digital comics or cartoons, has great computer skills, and knows even more than you do. Your child will never be the same!

Continue reading to know what cool projects kids can do in this tech camp: https://www.realitytechnologies.com/silicon-valley-hosts-augmented-reality-summer-camp-for-kids/

Of course, augmented reality is more than just books, that's why we are searching for different news in the sphere of AR to share with you what can be done and what ideas can be implemented on digital lands once the platform is ready.