Market Size: BaikalikaChina has emerged as one of the largest consumers of quality water, propelled by health-conscious drinking habits and a growing disposable income. China not only became the largest consumer of bottled water in 2013, overtaking the U.S in the process, it also eclipsed the U.S. bottled water market in 2015, with a market size of $16.4 billion, $2.8 billion more than the U.S. A forecast from China Daily estimates China’s bottled water industry to grow up to 49 billion liters by 2020.
Baikalika’s Premium WaterThe ever-growing water consumption need of the nation makes it a perfect market for Baikalika. Baikalika brings water from one of the oldest freshwater sources on Earth, Lake Baikal. The core of Baikal lake, unaffected by external environmental conditions, has maintained an idea water composition, as found in Baikalika’s in-depth testing and research studies. Its water is enriched with oxygen, higher than other natural water sources, complementing the healthy drinking preferences of the Chinese customers.
Primary CompetitionThe Chinese water market is dominated by the local players, with its National brands controlling up to 62.1% of the sales volume and 50.4% of the sales value. Though the picture is changing gradually, with international brands such as Coca-Cola, Danone, and Nestle growing their market share, at 5.6%, 5.5%, and 1.8%, respectively.
The primary bottled water segments include purified water (cheapest segment), artesian and spring water (middle segment), and ice water (high-price segment). A major portion of the Chinese water companies include ones that simply sell purified fresh water. Premium water segment, on the contrary, is populated by foreign companies.
A majority of premium water brands in China sell water from Tibet, which is an ecologically clean region. It has a higher price tag, considering the rarity and uniqueness of its water. Tibet 5100 Spring Water is among the top premium water brands of China. Evian is the primary foreign brand offering premium water in China, with a price between $1 and $1.3 per 500 ml bottle.
Along with the goal of providing healthy premium water to its Chinese audience, Baikalika has set competitive prices for its healthy water. Our water will be available at a price of $0.75 per 500 ml, targeting the intermediate section.
Baikalika Using Blockchain Technology to Identify Original Water
An exponential growth in the Chinese water industry has attracted fake water producers throughout the country. In 2017, Shanghai daily reported the arrest of a man selling fake barrelled water from brands such as Nongfu Spring and Nestle. Several similar incidents have been reported throughout the country.
Baikalika is ready to handle counterfeiting with the use of blockchain technology. Every single bottle will have a QR code registered on the blockchain, allowing customers to access all the details about the bottle. The customers will have access to its production details, storage addresses, and even transit information. In short, the customer will get full value for the money they spend on buying premium healthy water.
More on BKL tokens on our website http://baikalika.io/ and in the WhitePaperhttp://baikalika.io/baikalika_en.pdf
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