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Topic: [ANN][ICO] Bigbom Eco - Decentralized Advertising Ecosystem - page 53. (Read 4623 times)

newbie
Activity: 168
Merit: 0
For what purpose was the Bigbom Eco created?
Bigbom Eco was developed to answer such important questions as: How to optimize budget when investing in advertising? How are the budgets among the different ad channels optimized?
What does it mean?
Bigbom has run over a thousand campaigns each year for many large companies, including Baskin Robbins, Jockey, Lazada and VNG. Through their business, Bigbom experienced first-hand which difficulties clients and users within the advertising industry have to deal with.
Even though talented teams and companies invest significantly time, effort and money into their advertisement, the structure disallowed them to reach a maximized return on investment. That is the reason why Bigbom Eco was started.
jr. member
Activity: 308
Merit: 1
For what purpose was the Bigbom Eco created?
Bigbom Eco was developed to answer such important questions as: How to optimize budget when investing in advertising? How are the budgets among the different ad channels optimized?
What does it mean?
Bigbom has run over a thousand campaigns each year for many large companies, including Baskin Robbins, Jockey, Lazada and VNG. Through their business, Bigbom experienced first-hand which difficulties clients and users within the advertising industry have to deal with.
newbie
Activity: 252
Merit: 0
For what purpose was the Bigbom Eco created?
Bigbom Eco was developed to answer such important questions as: How to optimize budget when investing in advertising? How are the budgets among the different ad channels optimized?
What does it mean?
jr. member
Activity: 308
Merit: 1
For what purpose was the Bigbom Eco created?
Bigbom Eco was developed to answer such important questions as: How to optimize budget when investing in advertising? How are the budgets among the different ad channels optimized?
newbie
Activity: 252
Merit: 0
For what purpose was the Bigbom Eco created?
newbie
Activity: 168
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
Besides, this reduces the ability of expansion to potential customers in the digital money economy.
I have also heard, that the manual management of ads is time-consuming and ineffective.
It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.
I also know that there is a problem connected with the advertising budgeting.
Yea, advertisers usually are able to measure and adjust their online ads spending only inside the ads platform/publisher that their campaign is running. This does not guarantee the budget is fully optimized.
What do you mean?
For example, when an advertiser evaluates their results on the multiple platform such as Facebook & Google, there are some ads is not having good performance on each platform. As a result, budgets will not be optimized for these specific ads. This means that the campaign is not as successful as it could have been.
newbie
Activity: 220
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
Besides, this reduces the ability of expansion to potential customers in the digital money economy.
I have also heard, that the manual management of ads is time-consuming and ineffective.
It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.
I also know that there is a problem connected with the advertising budgeting.
Yea, advertisers usually are able to measure and adjust their online ads spending only inside the ads platform/publisher that their campaign is running. This does not guarantee the budget is fully optimized.
What do you mean?
newbie
Activity: 168
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
Besides, this reduces the ability of expansion to potential customers in the digital money economy.
I have also heard, that the manual management of ads is time-consuming and ineffective.
It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.
I also know that there is a problem connected with the advertising budgeting.
Yea, advertisers usually are able to measure and adjust their online ads spending only inside the ads platform/publisher that their campaign is running. This does not guarantee the budget is fully optimized.
newbie
Activity: 252
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
Besides, this reduces the ability of expansion to potential customers in the digital money economy.
I have also heard, that the manual management of ads is time-consuming and ineffective.
It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.
I also know that there is a problem connected with the advertising budgeting.
newbie
Activity: 168
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
Besides, this reduces the ability of expansion to potential customers in the digital money economy.
I have also heard, that the manual management of ads is time-consuming and ineffective.
It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.
newbie
Activity: 252
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
Besides, this reduces the ability of expansion to potential customers in the digital money economy.
I have also heard, that the manual management of ads is time-consuming and ineffective.
newbie
Activity: 168
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
Besides, this reduces the ability of expansion to potential customers in the digital money economy.
newbie
Activity: 252
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.
newbie
Activity: 220
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?
newbie
Activity: 168
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.
newbie
Activity: 252
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.
newbie
Activity: 168
Merit: 0
What is the problem of trust between advertising buyers and sellers?
At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.
newbie
Activity: 220
Merit: 0
What is the problem of trust between advertising buyers and sellers?
jr. member
Activity: 308
Merit: 1
Why is advertising sector experiencing a boom in popularity these days?
A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.
Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.
In other words, higher measurement accuracy — lower costs.
As a result, annual revenue of the online advertising industry continues to grow strongly.
I have found such a statistics: according to Magna (2017), worldwide advertising expenditure for digital channels represents a $209 billion market, accounting for 41% of the advertising industry.
I can bet that it has already overtaken traditional advertising channels such as TV for example.
You are right. The shift towards digital advertising spending demonstrates that brands and advertisers recognize the growing influence of online advertising channels.
newbie
Activity: 168
Merit: 0
Why is advertising sector experiencing a boom in popularity these days?
A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.
Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.
In other words, higher measurement accuracy — lower costs.
As a result, annual revenue of the online advertising industry continues to grow strongly.
I have found such a statistics: according to Magna (2017), worldwide advertising expenditure for digital channels represents a $209 billion market, accounting for 41% of the advertising industry.
I can bet that it has already overtaken traditional advertising channels such as TV for example.
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