i am agog to how much is my data is really worth and how much will the companys pay for it 
Quite a good question. It will take some times for the market to find a "true price".
Basic math, it is really simple. For example: take facebook, Google and Amazon, take the amount they earn with data, devide it threw the number of users. There are estimates about these big three and also about the hole market...
Let us look at the original text in the whitepaper again:
As user of Facebook, Google, LinkedIn, Twitter, Yahoo and similar services - every year you create an excess of USD 2000, created directly from your personal data alone. This is only the value represented by data in each of these “data silos”, when you connect this data, the richer and wider the information, the more money it is worth.
Alright, we assume your point of view that $2000 is the total amount of all value added to all platforms combined by a single average user.
The whitepaper then refers to this article: https://techcrunch.com/2015/10/13/whats-the-value-of-your-data/
Facebook decided to acquire WhatsApp for $19 billion; that is, to pay $30 for each of its 600 million users. Similarly, the company headquartered in Menlo Park also paid $30 for each of the 33 million Instagram users back in 2012. A similar computation was applied when Minecraft was acquired by Microsoft.
That is $30 per user per acquisition. How often does a multi-billion dollar acquisition of a social media platform happen? 66 times a year?
Yes, you have noticed it well. Such transactions occur once in a decade, well, or once every few years. In addition, there, after all, not specifically user data, but the company was bought. The average person's data can not cost $2000. I guess the system will work like this: DATUM buys data from people for $1, then systematizes them into a convenient database that can be used, and sells it to the buyer already at a price of $10 for each person's data in this database. That is, the buyer pays for the fact that he is given a huge database on the criterion he needs, that is, his target audience.
That post came out of left field. You know who also use big data? Almost every business listed on NASDAQ.
