Are there any reliable estimates on just how valuable a single persons data is?
Great question. I can't see the individuals data being worth much, but that doesn't mean it shouldn't belong to us to do with as we please.
Tevon and Luis actually built us a Data Calculator using publicly available data (marketing, Facebook, Google, Twitter ARPUs etc.), as well as some data estimates from data buyers evaluating the Datum platform.
https://calc.datum.org/
Wow that's a lot higher number than I was expecting. Is this over the lifetime of the individual or what?
You'd be surprised. That number is Annual Revenue Per User - ARPU. So, that's how much you're worth to advertisers and businesses every year. Of course, you could also add in the whole advertising industry which targets your eyeballs - so you could take 546 billion USD p.a., and divide it by 7.4 billion (total number of people in the world), or 4.77 billion (number of people with a mobile phone) or a similar number. That would be from USD $73.37 to $114.47 in addition to our calculation.
Realistically, even though we speak a lot about Google and Facebook (because the audience here is very tech savvy), realistically speaking - a lot of advertising is on other medium we do not even count. TV, cinema, printed ads, banners, catalogues, billboards, magazine ads, and other alternate means of advertising.
Datum looks into advertising as one source where people can monetize. Let's be real, real data you create is much more valuable than ads themselves.
I was getting $1500 or so. Companies actually make their money back if they're going to spend so much for user data?
