I like the idea of marketing through an app and making it viral to bring it to the masses - I don't know how likely it'll be successful and wish the app would have been available to investors to try out because that seems to be electroneum's USP.
The reason I haven't invested in this is -
(1) I haven't seen the app
(2) If the idea is to make this viral a lot of people are going to get cheap/almost free coins and there's going to be a huge dump in the market bringing the value of investors in the ICO down.
(3) Most of the initial budget seems to be geared towards app marketing and development - hardly anything for customer acquisition (I mean 'use case' customers, not app customers) - which will give electroneum ultimately its value
If this is marketed virally and people start to dump people will start to lose faith in it. I hope I'm mistaken and there is an immediate use case solution to drive up the value which will in it's own way encourage viral marketing further since it will drive up value of the coin.
Also, is there any difference between the coin itself seems to be very similar to aeon.cash, I would be interested in knowing the differences. Aeon also markets itself as a mobile friendly cryptocurrency and it is also based on the Cryptonote algorithm.
Electroneum can't be sold for 12 months is what I read. But you can mine and buy in November. there was a video of electroneum stating this too.
Devs cannot sell for 12 months not everyone.