Napoleon is a very brave and successful leader in his time, maybe that spirit is what NaPoleonX wants to bring in this era. Intelligent selection of names.
I think that is because he was a French leader, who also was a good STRATEGIST, so he could win a lot of battles, the concept of the DAFs are a set of bots used in several STRATEGIES to earn money or WIN at trading, so it's kind of fitting really, at least is what I think is the reason they chose Napoleon, for the strategy part.
or it's just a good brand name, highly recognizable.
i agree with donald - i bet everyone remembers at least "this napoleon project" its not that important to remember the full name just google a few keywords like coin or whatever and you will find napoleonx in every search engine