it means the coin already sold out for the day
I realized that in the Firefox browser there is a 7 seconds delay with the ICO countdown compared with the Chrome browser that is aligned with the real time. I already tried to buy this coin with Firefox and Google Chrome, next time I will change everything; Internet Explorer with Windows instead of Chrome/Firefox with Linux, probably it won't make difference but I will try. And the next time I will try thru my phone with Android. Until now the only good thing in this ICO was that I exchanged some satoshis for Ether and my 100 dollars in Ether are now 150 dollars, I can withdrawal now 100 dollars in Ether to use in a working ICO.
I used google chrome and finally today was able to score 50 coins.