Is your service already offered by a centralized entity? If so, why does decentralizing it make it better? Who is/are your competitors and how are you going to deal with them?
At the present moment reviews are provided by users at the following most popular sites: tripadvisor, google, yelp etc. And the standard approach is that `no award motivated` service consumers will rather wright a review only when they are not satisfied with the service. Dissatisfaction is the only motivation for many service consumers. At the same time, most of satisfied service consumers are not personally motivated to place a review. As a result, many retailers\ service providers have lower review scores than their real quality of service.
Our mission is to change that trend. Unlike public pages, incentivized users are more likely to provide an unbiased look at the experience without allowing only negative feedback to muddy the waters.
Usage of blockchain allows to incentivise user's activity by granting ServCoin tokens. The Blockchain is also used as triple-entry accounting so we can track and authenticate the data sources. This allows to make great predictions and be able to audit the provenance of the data and perform data forensics and KYD or Know Your Data, processes.
People may be hesitant to share their service preference data over networks where strangers can be lurking. By decentralizing the data over all the users, it is cryptographically timestamped and becomes immutable. Furthermore, neuron addresses HIPAA requirements by maintaining the information on the edge device, not in the cloud or on a centralized server.
Moreover, ServAdvisor App shall provide direct to consumer communication that enables retailers\ service providers to deliver messages to their consumers right at the time when they are literally standing at the door. Targeted personalized marketing gives retailers\ service providers a powerful tool to market to consumers their services. That will revolutionize the way we consume services.
