LOCAL FINANCIAL technology firm Appsolutely is entering the Japanese market to boost the regional adoption of its proprietary digital currency in its bid to become a global company.
In a statement, the company announced that it is opening an office in Tokyo before the end of the month, with an expansion in Osaka also in the pipeline.
The company has already established LoyalCoin’s presence in the United States and Thailand.
“Appsolutely sees Japan as an important market for LoyalCoin and its loyalty solution LoyalPlatform due to the country’s high-level acceptance and enthusiasm for blockchain and digital currencies,” the company said.
The Japanese government has led efforts to make these new technologies acceptable after pioneering the legalization of smart contracts, blockchain and cryptocurrency.
Appsolutely is behind the blockchain-backed “loyalty economy,” allowing consumers to use a single currency to redeem, exchange and purchase products and services across partner brands. Its suite of offerings also include LoyalWallet apart from LoyalCoin and LoyalPlatform.
Appsolutely tapped Koji Kawato as its country head, having helped the company develop its marketing strategy and media outreach program across multiple countries. He also serves as an advisory board member and will remain in the role while leading the foray into Japan.
Following his experience at Fujitsu Philippines, Inc., he headed Nexus R Asia, Inc., a promotion company for the Filipino and Japanese market. He currently manages a group of shareholders interested in blockchain solutions as head of P&P Global, Inc. and has been planning blockchain-related events. — Krista Angela M. Montealegre
http://bworldonline.com/phl-fintech-firm-open-office-tokyo/ 
