HOW TO FIND INFLUENCERS IN YOUR NICHE?
Finding the right influencer for an ad campaign is quite an issue. To begin with, their audience should be potentially interested in your product, so a blogger's channel should be close to the subject of your brand. For example, if you are promoting a cosmetics store, look for lifestyle or beauty bloggers. Their followers are your target audience. But how to find the right influencer? Here are several tips to help you solve this issue.
1. Do a Google Search for Local Bloggers. This short research will help you find experts in your niche. When you have a list of opinion leaders specializing in your topic, check their audience and channel content. This will help you choose the most suitable influencer in the future.
2. Check your own followers. A great way to find influencers is to analyze your own followers. Perhaps you have thematic bloggers who already have subscribed on your pages and use your product or service. If the influencer is interested in your brand, it will be much easier and cheaper to start advertising with him.
3. Look for a thematic hashtag. Bloggers often use thematic hashtags to simplify the search. Identify the most niche tags and check them in social networks. Of course, this analysis takes some time, but in the end you will be able to recruit several influencers for efficient promotion.
4. Grow your own micro-influencer network. Almost everyone has a profile in various of social networks, your team included. Analyze their profiles - maybe some will have a large enough audience that suits your goals. Moreover, your team members know the product well and can tell a lot about it.
We also recommend you to read our article "What your boss would like to know about influencer marketing", in which answers on the frequent questions about this marketing area:
https://medium.com/socialmedia-market/what-your-boss-would-like-to-know-about-influencer-marketing-c9568ada5478