Because one of the founders of the coin said that he and the team who made this coin are regularly pump and dumping. I would not trust a coin setup by such people.
He posted this on a dutch forum:
Translated into english:
"I'm in his inner circle with about 10 people, he tells us about 30 seconds till 1 minute in advance what coin we should buy and place a sell order quickly. Also he tells us what profit we can expect which is usually about 30% if you want to play safe. Then all the dumb sheep following his twitter account will follow buying so we can earn some from them. Some of the stupid sheep will also earn something if they are fast enough".
He is really proud that he earns his money on pump and dump and doesn't care people are losing money by it.
Also he mentions this:
Translated into english:
"I should not be telling this but is part of the strategy of the coin. Keeping it as vague as possible and still the price goes up. After a while thing will get more clear, don't worry."
It could work but he knows a lot more than he is telling you here apparently.
I created an account here especially to warn people from this coin, if you want to ignore this post: go ahead, I did my job in warning you.