When will you guys change that horrible logo? It really really looks bad, especially when you go to China to promote the coin
1.: No, it doesn't. That's your taste. You want a shiny logo? Go to Waves. See how much their logo helped them.
2.: Once the gGmbH is up and running and the Lisk team can finally touch the ICO funds (which are still in escrow), they'll hire a professional design agency for a rebrand/new logo and other looky-lookie stuff.
3.: If you think the logo is shit and people don't buy Lisk because of it, look at point 2. What does it tell you? …Exactly, to buy as much Lisk as you can before the rebrand. Because, if that's what is holding Lisk back – holy moly, once the rebrand happens, we will be bathing in digital money
Clearly you don't understand marketing what so ever. Having a fkn bloated starcraft mineral patch as a logo makes the project look immature and illegitimate. This is about branding, what kind of message does my brand portray. And seriously, people on this forum would do a 10x better logo for free, so the ICO funds argument id plain shit
Many pages back I made a post regarding the branding. The logo is not a biggie for me either way but you do have a point, people buy pretty things. But where I see a lot of value in your post is regarding the branding of Lisk. I have mined since 2014 and trade here and there. I mostly hold for long term investments. Lisk caught my attention as it was similar to Eth. As someone who knows little about Lisk I came here to get some info. As an adult investor I see pages of highschool memes, insults back and forth every other post, and several posts per page promising this coin will see the moon is just a few days. This undermines the brand image of the coin horribly for significant investors. Although it may not be fair or accurate it gives Lisk almost a childish perception. Every forum has troll bait and flame wars but the number of memes trying to bash Eth and assure you that Lisk is superior is harmful. The Lisk community should take steps to police its own back yard and persuade the Jr followers to cut back on the horseplay. I hold a few thousand Lisk as a "throw the dice bet" but if the community could help improve the image it would interest more serious investors IMO. In the end all coins are important. What hurts one hurts us all in one way or another. Don't think so, look at what The DAO drama did to Eth. Within hours the price dropped dramatically even though this had nothing to do with ETH. As the gold standard of crypto (BTC) continues to go mainstream we see other crypto also gain legitimacy. Competition is great but childish banter and horseplay in public forums discredits what could be a very solid tech. Its not Lisk vs the world, its a crypto collation trying to be successful. Whats good for you typically ends up being good for me. Try supporting each other rather than tearing down. In the end we are all very similar minded people to some extent, we believe in crypto and want to see it go somewhere.
P.s. Not saying this to the OP, just taging along his post because he hit some good points. This is intended for the community.
No response to this wonderful clear minded and farsighted comment? Can't believe my eyes. Nevertheless you made your point which is fully my same opinion. Thanks showing me there are some more real businessmen here under the radar.
Was thinking about responding, but it wouldn't have been much more than an "Agreed! Thumbs up!" post. I don't like the giffy crowd either and that's why I am somewhat relieved, that this thread calmed down and is to be found on page 2 of the ANN section from time to time.
Regarding the rebrand debate, I answered already in another post:
If you actually try to bring the "someone here can do it for free" argument, I'd throw the ball right back at you: you are the one who has no understanding of how marketing works. There is a reason why firms like apple et al. don't ask in some online forums if a fanboy can make them a new logo for free*.
I agree, by the way, that the logo is … a little off. But I think, that this, actually, is the strength of the logo. Go look at Waves logo and how it blends in with all the other logos of hundreds of shitcoins. Now, this might be more of a philosophical argument than anything else, since it is hard to find proof of one or the other position, but I believe it is better to have a "bad" logo that sticks, than a "good" logo, that just glides through.
I don't underestimate branding and marketing and I think it is going to be very important for Lisk to do a rebrand at some point in the future, but at this point it is just too early to go for mass adoption. Exposure and attention are finite ressources and you need to use them well.
*If you want to become one of the big players, you have to act like one
