When will you guys change that horrible logo? It really really looks bad, especially when you go to China to promote the coin
1.: No, it doesn't. That's your taste. You want a shiny logo? Go to Waves. See how much their logo helped them.
2.: Once the gGmbH is up and running and the Lisk team can finally touch the ICO funds (which are still in escrow), they'll hire a professional design agency for a rebrand/new logo and other looky-lookie stuff.
3.: If you think the logo is shit and people don't buy Lisk because of it, look at point 2. What does it tell you? …Exactly, to buy as much Lisk as you can before the rebrand. Because, if that's what is holding Lisk back – holy moly, once the rebrand happens, we will be bathing in digital money
Clearly you don't understand marketing what so ever. Having a fkn bloated starcraft mineral patch as a logo makes the project look immature and illegitimate. This is about branding, what kind of message does my brand portray. And seriously, people on this forum would do a 10x better logo for free, so the ICO funds argument id plain shit
If you actually try to bring the "someone here can do it for free" argument, I'd throw the ball right back at you: you are the one who has no understanding of how marketing works. There is a reason why firms like apple et al. don't ask in some online forums if a fanboy can make them a new logo for free*.
I agree, by the way, that the logo is … a little off. But I think, that this, actually, is the strength of the logo. Go look at Waves logo and how it blends in with all the other logos of hundreds of shitcoins. Now, this might be more of a philosophical argument than anything else, since it is hard to find proof of one or the other position, but I believe it is better to have a "bad" logo that sticks, than a "good" logo, that just glides through.
I don't underestimate branding and marketing and I think it is going to be very important for Lisk to do a rebrand at some point in the future, but at this point it is just too early to go for mass adoption. Exposure and attention are finite ressources and you need to use them well.
*If you want to become one of the big players, you have to act like one
