So I don't understand for what it is even done.
But the idea is to spread BTX to as many people as possible. If they will give it all to those who already have BTX nothing will change except the price.
I think it is better to get to as many midlevel exchanges as possible (if it is impossible to get in bitrex or other big ones)
Then marketing, advertising and spreading word about advantages of BTX over other coins. Thats the only way.
You could do that through the multi step air drop as well though... We as the early investors still get hosed in comparison to these mythical BTC holders that could care less about BTX. Sure I am not absolutely furious with the new distribution model but for sure it isn't the best. You have to reward your base first and then expand from there. People that believed there would be steps of airdrops at the end are of course disappointed to hear that they will go to BTC holders. I don't see a significant amount of people claiming that BTX since the big holders of BTC wont care and the small holders of BTC wont even know they can claim it. As I have stated many times before I think 4-5 steps with a month gap in between would have been sufficient. Hell as the person above said I would feel a little better if it were 40% to BTX holders, 25% to BTC holders, and then maybe retain 25% for future airdrops to continue until it is gone. Of course the additional 10% would go the devs. Literally any plan is better than this one.
*edit* Besides... Artificially propping up the marketcap is the opposite of what decentralized coins should do. Let the free market determine the value of the coin post distribution. It may not really be as much of a decrease in price as you think because to be honest crypto has always been suspect to speculation. At any rate the goal should be focused on integration, marketing, and getting on exchanges. The airdrop method is a nice gimmick but I need some meat and potatoes too.