"How To Explain Cryptocurrency To Newbies"
https://altcoinherald.com/explain-cryptocurrency-newbies/
Nice find. Copywriting 101 Features vs. Benefits. We definitely need to focus more on benefits of cryptocurrency verse scary and hard to understand technical details.
This is is extremely evident when teaching those new to cryptocurrency. I've explained crypto to hundreds of people that have never heard of it, and it was quite the challenge at first. At first people were much less receptive, because I spent too much time describing the technology. I also played the numbers game, sending out countless messages and emails to target organizations. That didn't work so well, because it's a very impersonal approach. What people really responded to was an in person explanation of the basics, and benefits of digital currency. About 25% of people I've spoken with were turned off by the word cryptocurrency, and they all gave the same reason, "because crypto sounds like a virus". They felt more comfortable when I referred to it as digital currency.
You are absolutely correct. Many newbies get confused and turned off by the word “cryptocurrency”, while others feel unsafe to invest in virtual currency. I have heard of remarks that virtual currency does not sound like real money or sounds like it is from the outer space. I agree that most people are comfortable when I explained to them that DNotes is a digital currency.
The following sample presentation may be helpful. Use the concept and approach and draft your own version that you are comfortable with and believe in.
A Sample Presentation:
By the way, have you heard of Bitcoin? Like the internet, it is a new technology that is creating a lot of new jobs and making a few people some good money, especially for those who got in early. It is the next generation of digital money and really not that complicated since you are already familiar with money. With constant improvement in new technology it is very secure with huge savings in transaction cost.
We may not have thought of it that way, but the money we are using today is both paper money and digital money. Most of us are already using digital money everyday. We all have been asked the question; “cash or charge”. When you are not using cash, you are using “digital money” Our banks, credit/debit card companies are just adjusting their digital ledgers by debiting what you spent and crediting what you deposited or paid. Digital currency works the same way by using a public ledger with digital wallets and addresses (accounts) for you to make your deposit and withdrawal.
I am a big fan of DNotes, a relatively new digital currency like Bitcoin. What is so interesting about DNotes is that they have carefully studied the strengths and weaknesses of Bitcoin. Their business model is to avoid the pitfalls or weaknesses of Bitcoin and exploit their strengths.
Bitcoin has been doing extremely well, with a market cap of around $5 billion. It has the potential to do significantly better and will likely continue to remain as the leader in this field for years to come. Their biggest problem is high volatility, or lack of stability due to many different factors that the creator has not anticipated.
By contrast, DNotes is the most stable digital currency among over 500 competitors in this space. It also has the most reliable appreciation for long term stakeholders. Its core mission is to build trust and integrity with dedicated efforts to encourage and assist the masses to participate in the emerging world of digital currency. DNotesVault is where stakeholders store away their savings and extra DNotes, at no cost. It is a secure web wallet with 100% guarantee matching fund.
With CryptoMoms, DNotesVault and a large family of CR.I.S.P.s (Cryptocurrency Investment Savings Plan) DNotes may already have some of the solutions confronting Bitcoin today. That being the case, with a current market cap of $500,000 verses Bitcoin market cap of $5 billion, CR.I.S.P. offers a good opportunity for many who are not in the position to save much, since DNotes has high potential returns.
No matter what I said, a lot of people I've talked to couldn't grasp cryptocurrency until I related it to what they already knew - credit and debit cards ("digital money"). I am emailing this Sample Presentation to a few people I know that have trouble explaining it to other people. Thanks!
That does look like a pretty good way to approach it. The biggest fear I've come across when talking to people who haven't dealt with cryptocurrency is that they could just lose all their investment money. Like someone will steal it from them or they will lose it. Once the Dnotesvault is up, hopefully that will help.