I think it was asked before and it is an option. If you have masternodes, you can create a proposal with your idea.
If the idea is sound and can be executed well, vote will pass and devs will implement/support the voted proposal.
Sorry for my little knowledge in this but, what a rebranding would consist of and what would be the reason for it in this case?
Thx
It was brought up as "Darknet" isn't unique. If you google "Darknet". you'll never find this coin.
Also, there is another coin called Darknetcoin so it's very confusing to those unware.
So a new name / branding may be better. Something more unique and searchable / recognizable.