Potential is worthless. It is a promise on future performance. There won't be dozens of anon coins later on. That's why it is critical to make the best one and even if they had the potential, I don't see that happening.
I am not sure, if there is someone from official Pura team here in this bitcointalk. Otherwise it would be useful, if official news to be posted here to discuss them.
Also they need a chairman who drives the strategy, also a headquarter, adress, phonenumber and so on. This "community driven" is worthless - as nobody is responsible for the strategy.
I remember the chaotic theme aurora - nobody knews the status, was responsible - the investors stayed alone and had to wait what will happen without timeline etcc.