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Topic: [ANN][Security Token Offering] EpigenCare: Personal skincare w/privacy enforced - page 2. (Read 1251 times)

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★Bitvest.io★ Play Plinko or Invest!
Airdrop with kyc requirements? But more than likely a lot will click the bait. How do epigencare be a personal skincare? You need physical visit of course. But let's find out here how they address this as they have collaboration with J&J...
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EpigenCare Social Media Manager
We are currently rated 4.2 on ICOBench, 7.8 on FoundICO, A on ICOBazaar, and 7.2 on ICOmarks.
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EpigenCare won the J&J Innovation Contest! This will give us access to their contact and mentorship network as well as their Consumer Experience Center for a research initiative! Oh, and $50,000 USD! Official news coming soon, but here is the unofficial tweet: https://twitter.com/JNJInnovation/status/978791281701814272

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EXCITING NEWS! Out of hundreds of contestants, EpigenCare has been selected by Johnson & Johnson as a top 5 finalist for having the most innovative beauty/skincare technology and business model! Please vote for us by March 25th! https://jlabs.jnjinnovation.com/quickfire-challenges/digital-beauty

Our formal press release: https://www.prnewswire.com/news-releases/epigencare-named-as-johnson--johnson-innovation-finalist-in-skincare-challenge-300618035.html
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EXCITING NEWS! Out of hundreds of contestants, EpigenCare has been selected by Johnson & Johnson as a top 5 finalist for having the most innovative beauty/skincare technology and business model! Please vote for us by March 25th! https://jlabs.jnjinnovation.com/quickfire-challenges/digital-beauty
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Alan Jacobson 
Hi, this is quite interesting and I like your team, but leads me to several questions: 1. Can you explain exactly what is proprietary about the markers, maybe with one specific example? 2. Are there scientific tests or other real proof that you can point potential customers to when it comes to the claims about the markers? 3. What is your current cash on hand and burn rate? One concern I have is that you are entering the crypto world with a product that might be most attractive to Baby Boomers and Gen Xers. I think your growth may be limited by the fact that these are not generations that are not as comfortable with the world of blockchain as people 40 and under.


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William Lee EpigenCare - Issuer 
Hi Alan! Great questions!

1. These markers were selected after parsing through thousands of published peer-reviewed literature that reported various gene methylation markers that are responsible for skin-related biological pathways. We narrowed down the most viable candidates to those with methylation and demethylation states strongly associated with skin quality/aesthetic indicators. In our lab studies with skin samples, we further narrowed down to our final panel of markers that demonstrated the highest correlation to skin quality/aesthetic indicators. As this is the first method using DNA methylation markers to determine one's epigenetic skin profile associated with skin quality/aesthetics, we will be filing a US patent application in April to protect our invention.
2. Yes, there are repeatedly validated scientific tests that can indicate the markers are strongly associated with biological pathways determining skin quality/aesthetic status. We cannot reveal the actual list of markers due to the proprietary nature at this time, however if you visit our Science section of our website (https://www.epigencare.com/science/) you will see several publication examples that illustrate epigenetic correlation to skin quality/features to support our claims.
3. We are bootstrapping as well as receiving financial and resource support through our related company EpiGentek's line of credit. We are likely to sustain 12 months of operations without any revenue, assuming we operate in our current conservative state, with a Q4 launch goal of the commercialized test service. We hope to generate pre-order revenue and raise capital to significantly increase marketing to accelerate our sales and consumer adoption.
4. Our skincare test is catered to all age demographics, but with an initial market entry focus on the 30-40 year old range (individuals with disposable income who are concerned with the widest range of skin qualities and are still inclined to change their skincare regimen). We are looking to bring blockchain tech to the masses, thus the blockchain transactions occur seamlessly behind the scenes when they use their credit cards. Tokens will be presented no different than "credits" to the consumer. We will present a simplified and easy-to-interpret blockchain explorer for consumers to track their data use. More tech savvy consumers can verify data on an external blockchain explorer (e.g., Etherscan) and further serve to substantiate our anonymous transparency claims.


source: https://www.startengine.com/epigencare

Join the discussion to know more about epigencare.
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EpigenCare's pre-sale just went live through the StartEngine platform via an SEC Regulation CF exemption offering:

https://www.startengine.com/epigencare

The pre-sale is currently open only to US investors, including unaccredited investors, at this time.

If you are a non-US investors or an accredited US investors, we recommend you to wait until April 16th for the full crowdsale.
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EpigenCare Social Media Manager
The company has put out a press release regarding its long-term intentions/strategy for the field of epigenetic research and personalized skincare:

https://www.prnewswire.com/news-releases/epigencares-personalized-skincare-test-brings-epigenetics-closer-to-consumer-applications-300614426.html
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Also, for those of you who are more curious about the scientific workings of the product, please check out this article by us:

https://medium.com/@epigencare/epigenetics-and-personalized-skincare-c87dfd129b8e
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does not this work in the normal www? what do you need a Blockchain for? just to get eth with an ico. ? everyone wants to make quick money with a cheap idea. no wonder the crypto is over soon

Hi! Thanks for your insightful questions about EpigenCare's model. We are one of the few companies that are implementing an actual, practical use case of blockchain's primary feature -- tamperproof, anonymous transparency.

We are offering a direct-to-consumer test that requires the consumer's DNA, similar to 23andMe. The blockchain is needed to address the perceived intrusiveness issue often associated with these kinds of tests. Companies will often resell the DNA information to others for profit, without the customer knowing where it goes and how it will be used (an unstructured ecosystem). In contrast, we are building a structured ecosystem such that when a test is completed, we then allow companies to bid for targeted personalized products as recommendations through our scientific matching algorithm on the platform. This would be considered a customer's data being sold to a company, but since it is a structured ecosystem process we are able to seamlessly control the flow of the data for a specific use-case for the direct and exclusive benefit of the customer (which is the user getting a personalized product recommendation) -- this is much different than a personal genomics company selling customer data just to pad its own pockets.

Tokenization of data allows for an incentivization model such that skincare companies will be subsidizing the skincare tests since consumers can re-spend tokens on recurring tests. Therefore this allows us to associate a transaction hash ID (tokenization) with the purchased skincare test and the resulting test profile, and whenever the targeting occurs, a transaction is created on the blockchain. The consumer can choose to view on a public ledger to see where their data flowed to, as transparent proof of how we are utilizing their data, all without revealing any personally identifiable information. This cannot be achieved with a centralized server, which is not trustless.  Hope this helps!
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does not this work in the normal www? what do you need a Blockchain for? just to get eth with an ico. ? everyone wants to make quick money with a cheap idea. no wonder the crypto is over soon
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love the platform idea, look and ease of use. cant wait till ICO!
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The project idea (which is connecting consumers with the best skincare products) is a good idea!

Good work team!
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Hello! I am editor from icoholder.com. Your IСO was added to our listing and now is available to investors: https://icoholder.com/en/epigencare-18937 You can edit your Page  by adding more information about your ICO after verification and also verify team members to improve ranking.
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Hi!
I would like to apply as community manager
Sent you a pm, check please and answer
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Posting EpigenCare's medium article that takes a bit more of an in-depth look at the science behind the technology: https://medium.com/@epigencare/epigenetics-and-personalized-skincare-c87dfd129b8e
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