[ANN][Security Token Offering] EpigenCare: Personal skincare w/privacy enforced - page 3.

We're combining a personal epigenomics test and a digital platform to connect consumers with skincare products best suited to their skin.

Credit-card based offering is now live for unaccredited investors: https://www.startengine.com/epigencare

THE EPIGENCARE NETWORK

Our platform utilizes a scientific recommendation engine to filter skincare products in the $130 billion market and recommend them as personalized options to the consumer. We've developed a personal epigenomics test so consumers can have their skin quality analyzed via epigenetics. Skincare companies can subsequently target profile segments with their products by leveraging our recommendation engine.

PERSONAL EPIGENOMICS TEST TO COLLECT SKINCARE PROFIES
Epigenetics is the study of biological mechanisms that can switch genes on or off. Whereas you have the same genetics from the day you're born and throughout your entire life, epigenetics on the other hand encapsulates the dynamic effects of skin. Our test looks at a proprietary panel of epigenetic markers strongly associated with skin quality indicators such as aging, moisture retention, elasticity, etc. Customers collect DNA from their skin with a non-invasive kit and mail it back to our facilities for methylation-based next-generation sequencing. We developed our epigenetic test through intensive research, as well as through supporting insights and expertise from EpiGentek (also owned by the co-founders), who has epigenetic research products cited in thousands of academic publications.

THE RECOMMENDATION ENGINE
The recommendation engine is based on the epigenetic effects of skincare product ingredients on the aforementioned indicators, allowing us to look for the optimal composition of existing products on the market to recommend to the consumer. We're indexing about 20,000 skincare products and their ingredients (FDA-mandated sources), ranging from luxury to boutique. Skincare companies can leverage the recommendation engine as follows: (1) completed skincare tests with available recommendation slot inventory are sent to a temporary holding pool for companies to have a chance to target profiles before the reports are delivered to the consumers; or (2) companies can select the data segments to reach or a specific product they want to promote, then set their budget and competitive bid price (which can be further guided based on predictive modeling), which will enable their products to be auto-inserted into matched consumer’s reports as the tests come.

THE ECARE TOKEN

ECARE is used to tokenize and associate data on the blockchain for data provenance. Companies use ECARE utility tokens to target products to matched consumers. Consumers receive a portion of ECARE when targeted with personalized products. ECARE is fixed at $0.10 each with an inflatable supply and act as loyalty points to be spent toward more skincare tests, thereby generating more data and targetable segments.

INVESTMENT OFFERING: EPIC TOKEN

EPIC tokens are of ERC20 standard, on the Ethereum network. EPIC derives its investment value from usage volume of ECARE, which encapsulates the sales transactions of skincare tests and targeted advertising (ECARE can also move seamlessly with credit card purchases for skincare tests and advertising).

Goal: $20,000,000 USD
Price: 1 EPIC = $0.40 USD
Total ICO tokens offered: 50,000,000 EPIC
5 EPIC convertible to 1 equity share (48,000,000 total shares issued)
5% Revenue Share (15% & 10% in the first 2 years, respectively)

REGULATORY

The EPIC token is offered through a SEC Regulation D 506(c) exemption, as well as being offered under a concurrent Regulation S exemption. This means: US/Canada investors must be accredited for our Reg D direct offering and most international investors can participate under Reg S with little or no restrictions.

A "STRUCTURED" ECOSYSTEM

Unlike many blockchain based platforms, we are building a structured ecosystem rather than an open ecosystem. This means that consumers and skincare companies operate within the defined rules of our ecosystem which is, in a nutshell, to seamlessly and automatically connect consumers with personalized skincare products. We address the major problem of perceived intrusiveness often associated with direct-to-consumer tests requiring DNA (from which companies may sell or abuse your data to others without you knowing). In our model, we associate tokenized data with transaction hashes on the Ethereum network so that consumers can transparently see that sales of their data is being facilitated strictly for their own benefit, all without revealing their identities. In our controlled ecosystem, data can only be purchased by companies to deliver a personalized product to the consumer, and this can be proven to consumers on the immutable ledger feature of the blockchain.

A RECURRING BUSINESS MODEL
Because skin is dynamic and can be encapsulated through epigenetics, our test allows for a recurring business model by quantifying progress of one's skincare routine. Tokens rewarded to consumers can be subsidized for additional tests, thereby contributing more data and purchasable recommendation slots back to the platform, and eventually growing the token value with increasing demand. Our structured ecosystem model puts tokenization and blockchain technology into a real-use application. Epigenetic changes are predicted to be reflected within several weeks, and we recommend conducing a test one to two times per year to track progress. We also help buyers save money in the long run by reducing spending waste on non-effective skincare products.

TANGIBLE PRODUCT STRATEGY

Lots of other ICOs have a chicken or the egg problem for their network (no companies if no users, no users if no companies). The success of their ecosystem precariously depends on a forceful push strategy of establishing elusive partnerships. In contrast, EpigenCare will have a tangible product for consumer sales by late Q3 (beta) and Q4 (full). Consumers will be voluntarily contributing data to our platform which enables a pull strategy for skincare companies to participate. Both consumers and companies can make purchases with traditional payment methods such as credit card, and token transactions on the blockchain occur seamlessly in the background -- no technical understanding of cryptocurrency is needed by either parties.

EPIGENCARE TEAM

ROADMAP

DISRUPTING AND IMPROVING THE SKINCARE INDUSTRY

Personalization is becoming increasingly important. Our method answers the age old question of skincare products for consumers: "Is this product actually working for me?". Because we can epigenetically assess how product ingredients are affecting one's skin, skincare companies will be keen to adapt to this new scientific marketing channel. We expect ubiquitous adoption as well as significant marketing budgets being moved over from traditional advertising to our platform. Additionally, with blockchain, consumers will be able to transparently see that their data sales are made only for their own benefit, solving the problem of perceived intrusiveness associated with the likes of 23andMe and Ancestry.com. Our goal is be the gatekeepers of skincare data, and to become the first ICO'd company that has a billion dollar valuation based on revenue, not token market capitalization.

IN THE MEDIA
http://www.gcimagazine.com/marketstrends/segments/skincare/EpigenCare-Offers-Personalized-Skin-Care-via-Epigenetics-474742743.html
https://www.cosmeticsdesign.com/Article/2018/02/20/New-epigenCare-platform-makes-skin-care-recommendations-based-on-consumer-DNA-and-gene-expression
http://www.telhealthandmedtoday.com/how-crypto-economics-is-redefining-telemedicine/

Get involved by following @epigencare on Twitter or join our Telegram. Or visit our website and pre-register for the upcoming ICO!

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