Topic: Anonymous Ads - bitcoin advertising network [migration to v.2] - page 12. (Read 44749 times)

Thank you for your question and feedback. The system is yet in its infancy, it is too early to judge.

Just several days ago statistics looked very different. Amount deposited to bootstrap ads was about the same as amount paid to affiliates. Most of the money paid to affiliates were paid by me on behalf of advertisers (they show up in statistics as if they were paid by advertisers).

But several days ago 20 btc was deposited to bootstrap the ad of Dragon's tale, and it influenced statistics a lot. I am thankful to this advertiser because I have some spare btc now to support affiliates and to promote the service. Bootstrap deposits work for the whole billing cycle (30 days by default), but affiliates need to be supported on the daily basis.

Also it seems that advertisers started paying to affiliates themselves. For example, the ad of SteamCoin already paid to affiliates more than to anonymous ads. And we can see that it gets more unique impressions for less money.

It is good for affiliates, because I was paying them only ~0.3 btc daily, whereas advertisers pay much more.

I think that generally it is not a good idea for me to support affiliates on behalf of advertisers, because:
1) I don't know what visits are successful, only advertisers know it and can pay for it... If I pay, then I give incentive for fake clicks.
2) I don't want to interfere with advertisers that do it themselves and to reduce efficiency of their advertising campaign.

So I expect that in the long run affiliates will get much more than Anonymous Ads, and I will not have to support affiliates on behalf of advertisers at all.


Bootstrapping money are generally not supposed to go to affiliates (except 10% referral payment to affiliate that attracted the advertiser). But it is not correct to say that affiliates didn't get anything from 30 BTC. I used this money to support them and will be using if advertisers won't.

Deposited 30.49293495 btc thus gaining ~60955 impressions, CPM = 0.50025076 btc
Paid 10.65445235 btc to affiliates thus gaining ~548597 impressions, CPM = 0.01942125 btc

am I right in reading this to mean that 30 BTC has been paid for bootstrapping, while only 10 BTC has been paid to affiliates? I know/understand that AA needs bootstrap BTC for income, but these numbers seem waaaay too out of whack. AA getting 75% of the BTC seems a bit much, doesn't it? I understand that currently you are using bootstrap money to pay affiliates (according to one of your previous posts in this thread), but if the 3:1 trend continues, do you plan on continuing to pump this money into affiliates? And I think there should be more transparency as to where those coins go... if I look at the affiliate section I see:

Brought 609553 impressions, 8028 clicks, CTR = 0.01317
Earned: 10.65445235 btc
Withdrew: 10.04922624 btc
Paid fees: 0.32200000 btc
Left to withdraw: 0.28322611 btc

Which to me seems to imply we have only earned what advertisers have paid us, and that we've gotten none of the 30 BTC from bootstrapping.

Also, "Reward score" is different from "Bootstrap score": Bootstrap score is used directly in the ad selection algorithm for 10% of impressions, whereas Reward score is just an indicator, it shows de-facto speed of paying money to affiliates. For 90% impressions ads are selected according to their de-facto CPI for particular affiliates during the billing cycle (which is related to Reward score, but not exactly the same thing).

When I say "during last billing cycle", I mean "during last days". Is it the same as "current billing cycle"? For example, if you have a billing cycle of 5 days, the history of bootstrap score changes could look like that:

Day	Deposited	Bootstrap score
1	0 btc	0 btc
2	1 btc	0.2 btc
3	0 btc	0.2 btc
4	0 btc	0.2 btc
5	3 btc	0.8 btc
6	0 btc	0.8 btc
7	0 btc	0.6 btc
8	0 btc	0.6 btc
9	0 btc	0.6 btc
10	0 btc	0.0 btc

Do you think if I replace "last billing cycle" with "current billing cycle", it will be clear? Or is the "Billing cycle" term confusing? Probably the "scores" are confusing too...  

As I get it:

Bootstrap score = average amount paid in bootstrap address per day during the current cycle. Dictates how often you will be shown in that 10% of each affiliate's views. The higher this is, the more new affiliates you will try.

Reward score = average amount paid to affiliates per day, during the current billing cycle. Dictates how often you appear in affiliates in the other 90% of the pageviews. We are more interested in the per affiliate reward score since that dictates how often will each affiliate will show your ads.

Are you sure you really mean "last cycle" and not the currently running cycle? I suppose you meant "current cycle"

New feature: advertisers can specify billing cycle (in days) thus defining the pace and time limit of their advertising campaign.

"Bootstrap score" is now calculated as / .

Instead of amount paid to affiliates during last 30 days, "Reward score" is shown, that is calculated as / .

Not sure if concepts of "Bootstrap score" and "Reward score" make sense for anybody except me

I received my first bitcent, nice 

For example in my extension I couldn't put a