It's more like a business card with a QR you can get for 5$.
And has 1 cent security features.
The private key exists only on the steel plate.
Not even our engineers can see the private key: It is calculated, engraved, erased from memory, hidden with a metallic vinyl and enveloped in an watertight aluminum heat seal. Many layers ensure the privacy of your plate.
When you go overboard with this kind of description it's a clear sign nothing like that is happening and they are taking like 100 backups of your keys before they ship it. Anyone else had a coldkey.eu moment while reading this?
Anyhow, this is quite funny, since nobody sees this, even if the process and security is genuine there is no guarantee the machine actually engraved that private key on the wallet or hasn't failed to stamp a few letters, which would be quite interesting... to find out after you loaded it!
Also, they sell "BITCOIN PURCHASE SIGNALS"
https://materialbitcoin.com/en/product/bitcoin-purchase-signals/
Just $400 a year, lol.