Seems like every ICO does this same thing: You buy into the ICO and try to be one of the very few who can sell immediately and make a profit. If you can't sell at the beginning, then you watch the coin get manipulated and pushed down in price to almost nothing. Whales accumulate at that lowest price, then pump the price up. The question though becomes will they pump the price up enough to where you can make a profit? Sometimes yes, sometimes no. This downward pressure with Ardor will continue for the next few months, and then maybe a profit can be made once they pump. IDK. This seems to be the pattern of all ICOs lately, and quite frankly I'm burnt out by it. If you don't need the money you put into the ICO anytime soon, then maybe it's worth it. Otherwise, if you can't afford to make at least your money back, and having to wait a long time for that to happen, then ICOs are just a waste anymore. Ardor will probably be successful, but sadly probably not for another couple of years. During that waiting period, how many other projects will come out that'll be better than Ardor? I'm still holding, but so far pretty disappointed with the price. Although I guess I shouldn't be because I just outlined what I knew would happen. Let's see if the NXT team can pull anything off with this.
I think the problem is the goals people have who are investing. Most people are only in it for the short-term money. People don't even take the time to read what Ardor is about and what a potential big future it has. The devs aren't building it to get a high price, they are building it to make a difference in decentralized ledger technology in the future.
Ardor is completely new and you think other projects will pass Ardor in the coming years. How? Ardor has it's advantage to started a earlier and is further in development. Look at Nxt, the most stable and secure tech there is around. People who are at events and learn about Nxt now are amazed by the features which are working in the core (not by third parties) for many years now. They have been looking the other way.
Businesses and professional organizations want to use a stable and proven tech before they deploy there project upon it. That's why Nxt is so successful in partnerships with banks, governments and companies. You may not see it at the price, but that's because traders are dominating the price of the crypto world and they only look for profits and not for long term future concepts.
If you hold Ardor it can potential give you a big buck on the mid/long-term by forging (mining) multiple blockchains at once and collecting all the fees. This is never been done before. I am looking forward for it and hodling!