Fueled by BTC historic achievement of reaching a new ATH before its next halving event, the cryptocurrency market is buzzing with activity. This is a unique occurrence in Bitcoin's history, and it has propelled BTC into the mainstream media spotlight. News magazines and national television stations are frequently discussing Bitcoin, reflecting the public's growing fascination with this digital asset and the potential for significant investment returns.
Major corporations are recognizing the potential of BTC and are looking for ways to benefit from it. While large-scale investment might only be practical for a select few like Tesla or MicroStrategy, accepting BTC payments offers a more accessible entry point for most businesses. In fact, several companies already embrace this method, including tech giants like Microsoft and AT&T, alongside familiar brands like KFC
[1]. The travel industry is also jumping on board, with Travala.com, a leading crypto-friendly platform, having previously accepted bookings using nearly 100 cryptocurrencies, including BTC
[2].
Travala has launched a new initiative to capitalize on the growing popularity of BTC. The program offers top-tier travelers a compelling incentive: 10% cashback on their travel bookings in the form of BTC. This strategy aims to not only encourage users to book more travel through Travala but also introduce them to the world of crypto.
Travala.com CEO Juan Otero: “Bitcoin is here to stay, and it’s now becoming more appealing to mainstream audiences, thanks to the recent approval of the first spot Bitcoin exchange-traded fund” [3].Travala's new BTC rewards program capitalizes on BTC's popularity, making it a highly sought-after incentive for travelers. For many, these earned BTC could be their first foray into crypto, potentially turning them into long-term crypto users and investors. I believe that this innovative program is a win-win, attracting new customers to Travala while boosting brand awareness within the crypto community.
Inspired by Travala's idea, I predict a future where many companies offer similar loyalty programs. Beyond its role as a currency, BTC is increasingly recognized as a valuable brand. I, for one, would be eager to participate in programs that reward everyday purchases with BTC, from groceries and beauty products to airline tickets.
I would like to know your opinion on the wave of BTC adoption by companies:
- Do you think BTC programs will be useful for companies in their efforts to reach users?
- Are you willing to receive rewards in BTC when using future services?
- If you have your own company, are you willing to accept BTC or launch BTC programs?
References:[1]
Who Accepts Bitcoin as Payment?[2]
Travala: Payment options[3]
Travala’s new Bitcoin rewards program targets top-tier travelers as BTC fever rises