Every day he does not publish a planned price, spec and release date for his Gen 2 hardware, he is losing customers who choose to preorder with his competition.
That is not and has never been his business model. He has never
1) Accepted preorders
2) Given planned prices or specs
3) Announced availability dates for new products
Friedcat is the anti BFL. Some people appreciate that. Potential "customers" who want to preorder vaporware are not his market.
If what I'm suggesting is true, that his biggest issues are sourcing-related, then he has worked at every step to maximize profit correctly and rationally.
He's never needed to release specs before because he never had competition.
He's not the "anti-BFL", come on. He's a businessman, and a good one, and he understands the importance of announcing his product.