ICOs are high risk:high reward investments because it can go either way which entirely depends on the developers' integrity; some of which have already proven to have none. It's a waste that new ICO investors just sit on the sidelines waiting for change while legitimate projects end up not getting the funds they deserve.
I'm anticipating a project called MenloOne that's soon to be an ICO markeplace, where its developers mentioned that it will help stop fraud with their unique, decentralized platform. There have been no other similar projects launched before and I'm hoping that this is the change some of us have been waiting for.