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Topic: Best Marketing Strategies for New Casinos? - page 3. (Read 757 times)

hero member
Activity: 3024
Merit: 614
Leading Crypto Sports Betting & Casino Platform
Hi.

I am new to the forum and have been looking around within the gambling posts.

I have seen a lot of these new casinos/games pop up over the last few months and I have been interested in finding out how best these casinos grow.

From what I have gathered, signature campaigns seem to be the most effective on the forum but what are some of the other strategies people have used in order to get their projects off the ground?
It is a combination of a signature campaign and active representative of the casino in their announcement thread in short interaction with the gambling community, it will establish the reputation of the casino that will lead players to play in the casino knowing that, if they have an issue they will not get ignored.
Another promotion that a casino can utilize hiring streamers and getting listed and getting a good rating in the review sites, these are the strategies popular casinos are employing and it always work

Quote
I looked into bustabit as that platform was really brought to life here, all they seemed to use was a signature campaign. But in saying that, this was years ago. I know the environment has changed and the market is more competitive and saturated than ever because almost daily I seem to come across a new game.
It still working all the big casino platforms believe in branding and they can only establish branding through a signature campaign on the popular Cryptocurrency forum with a gambling section, I don't think it will change as long as the gambling section is busy with new discussions.
legendary
Activity: 3416
Merit: 1225
Enjoy 500% bonus + 70 FS
You did not mention if you're running a casino or had a plan to launch your casino, besides the signature campaign having a very active representative in your official thread will gain you a good reputation that will translate to new players.
Another way to market your casino is to give generous referral rewards so active players can recommend your casino to their relatives and friends.
Social media marketing is also highly recommended and having a good rating on review sites counts a lot.
legendary
Activity: 2632
Merit: 1883
Leading Crypto Sports Betting & Casino Platform
The internet is a means through which almost everyone around the world is reach via social medias and other platforms of forum like this one. New casinos market themselves through any forum, platform and forum which they are aware that they can get traffic and be able to reach a large number of audience from around the world. New casinos have different marketing strategy but I believe they uses the internet as a major source for their marketing because they believe and it it true that they can reach a good amount of audience from all over the world.

What you say is very true, because basically when it comes to marketing it is very easy to do anything that can be generated on the internet through social networks, things can be done very big, because if we look at it there are many strategies that They go to the level of paying those who have accounts with many followers, friends and people who are somewhat influential, the idea is that it reaches the greatest number of people possible, that is something that has always been done, in the There are always campaigns like this on the forum and they give results, it's still like this.

So this type of marketing is very good, things will always be done so that everything reaches as many people as possible and they become interested in entering the casino, that is something you should know, I can attest to that. The more strategies can be made to channel more people to the casino the better, so these types of strategies are improving every time, some take into consideration paying more people to generate more traffic.
hero member
Activity: 896
Merit: 654
Leading Crypto Sports Betting & Casino Platform
Out of curiosity, what in your context means "Signature Campaign" ? I would also go with Bonuses and competitions being big driver and contributor overall.
As simple as you called/viewed the Signature Campaign here, it is so powerful to deliver more for companies even as many are wasting their money for marketing purposes elsewhere. With a huge number of active users and readers here, there's no doubt that this forum is a huge marketplace where buyers and sellers are being brought together regularly. This may not be a direct engagement, but really, it delivers with the track traffic and converting records.

Besides, I do not blame the OP on this, and as he said, it is out of curiosity since the Signature Campaign style of marketing is not so popular, unlike the normal ads/banners, influencers on social media platforms and adverts on websites. But really, this is a huge forum that has more traffic than most of the websites that companies use for adverts, and many of the influencers on social media platforms do not have the high number of readers and SEOs that this forum generates.

And of course, those bonuses and competitions you mentioned are happening here, many would add it as a point of attraction with the design and writing on their Signature Campaigns to easily attract the target audience. For this, I am sure that brand new casinos can still come here straight away to advertise and get popular. However, one thing they need to put in place to help us with for better success is to have a good platform and give quality services that are worth making the needed conversion.
legendary
Activity: 2464
Merit: 3878
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Out of curiosity, what in your context means "Signature Campaign" ? I would also go with Bonuses and competitions being big driver and contributor overall.
Here you will be able to learn everything about a signature campaign. In short it's a type of campaign that is popular and very effective to gain customer confidence for your product or service from Bitcointalk community.
sr. member
Activity: 1022
Merit: 277
★Bitvest.io★ Play Plinko or Invest!
all marketing should be focused on their target users. for crypto casinos, of course, advertising on crypto forums or platforms will be very good for crypto casinos to reach the right target users.
Maybe it will be different from fiat online casino users. which might focus more on advertising on social media platforms. where their target scope is wider with many social media users who like gambling.

100% correct. It depends on the type of casino who will be your prospect user, when it comes to crypto related casinos, the most popular way to promote or advertise it is through a signature campaign where the members here on the forum will use the campaign logo while they carry it with their names and continue to spread information through forum posting and collaborations. Since it's digital now, this is easy as long as you have money budgeted for advertisement because that's one of the important things.

legendary
Activity: 2520
Merit: 1496
Any strategy that will give something for free would do Cheesy People love to get something for free. Even if you run a competition with $5 prize and ask participants to register, plus add something like a 1 sat/h faucet, people will still join, gamble and talk about your casino. Just dont get greedy and expect becoming a millionaire tomorrow. The worst strategy is to think that popularity will come itself. Clients will find you themselves. There are hundred of projects here who think that "we will just post news in our topic" is enough to get success. That aint working here.
legendary
Activity: 2170
Merit: 1789
From the past casino I've worked with, we mostly posts on social media since majority of people now are using different social media platforms. We also promote on different forums or crypto forums to target specifically gamblers using crypto.
Out of curiosity, which social media platforms are you referring to? I'm familiar with Reddit and Twitter, but I've yet to see gambling ads (unless you're talking about some obscure platform that feels like a scam). Maybe my browsing activity affects that, but I wonder whether those two are still popular as an advertising platform or not. I know that there are tons of gambling ads on Twitter though, they usually spoonfed me with gambling ads after some random ads even though I never look for one. Most users seem to dislike this and I won't be surprised if Twitter changes that again. How will social media managers fit that into their marketing strategies?

I don't know how search engine optimization could be useful for newly launched casinos, since the keywords they have to compete for are pretty much occupied by the well established old online casinos, so the competition between new casinos and old casinos for the first place on Google search results is furious.
Based on my experience, they usually publish articles hosted on their websites to improve their SEO impressions. But putting backlinks on various websites is probably the biggest contributor to improving their brand visibility. It is cheap anyway, so they won't rely on this as one of their marketing priorities. Seeing how some platform manages to sponsor a football club or buy a banner on popular websites, it is safe to say there are better ways to market themselves. CMIIW.
hero member
Activity: 1190
Merit: 803
There is one casino on this forum that has not yet cleared its name for the series of accusations they received, so they don't promote their project here any longer. That casino has a branch in my country, and I see their public ads countless times on different street billboards. I also see their ads on different sites, and they also do their advertisements on some radio channels. So, casinos, whether new or old, have their own ways of publicizing their companies. 
It seems I know what the casino you meant, but it's really weird there are no police want to catch someone who promote the casino on the street billboards, radio channels etc because it's really clear the casino was scamming a lot people and it's not hard to find the accusations.

It's not hard to reach crypto users. The hard thing is to make them trust you. It's a very shady space overall and there's a ton of scams that will make you lose your coins instantly.
To be hones it's really easy, just don't scam, answer every complaints and solve every accusations.
member
Activity: 392
Merit: 71
Axioma Holding - Axioma Pay Crypto Card
The internet is a means through which almost everyone around the world is reach via social medias and other platforms of forum like this one. New casinos market themselves through any forum, platform and forum which they are aware that they can get traffic and be able to reach a large number of audience from around the world. New casinos have different marketing strategy but I believe they uses the internet as a major source for their marketing because they believe and it it true that they can reach a good amount of audience from all over the world.
hero member
Activity: 3192
Merit: 939
*Signature campaign (mentioned)
*Social marketing
*SEO
*Bonuses and competitions


I would also add referral/affiliate program to the list. The casino could incentivize it's own users to spread the word and share referral links across the internet, in exchange of a commission. Some casinos could join affiliate/CPA platforms and pay a commission for every new user and every first time deposit.
I don't know how search engine optimization could be useful for newly launched casinos, since the keywords they have to compete for are pretty much occupied by the well established old online casinos, so the competition between new casinos and old casinos for the first place on Google search results is furious.
newbie
Activity: 56
Merit: 0
There are many ways to market but it's better to do further research since as what others have mentioned that market can change overtime. From the past casino I've worked with, we mostly posts on social media since majority of people now are using different social media platforms. We also promote on different forums or crypto forums to target specifically gamblers using crypto. You can also contact some reputable campaign managers here in the forum, they can help you create your signature or even review campaign to gain reputation and trust from the members in the forum. There are many other ways, just don't hesitate to do trial and error to see what kind of marketing works best for you.
copper member
Activity: 2394
Merit: 539
DGbet.fun - Crypto Sportsbook
If a casino wants to do marketing in this Bitcoin forum, then definitely signature campaign will be the best thing, that they can do. Signature campaign really helps to do a large scale promotion for the gambling sites. So yes this can be the ideal option for them. Moreover they also need to provide good experience for the gamblers, so that they will return to the casinos always. Hiring YouTubers and doing paid promotions can also help a gambling site to boost its growth.
sr. member
Activity: 1904
Merit: 306
Hi.

I am new to the forum and have been looking around within the gambling posts.

I have seen a lot of these new casinos/games pop up over the last few months and I have been interested in finding out how best these casinos grow.

From what I have gathered, signature campaigns seem to be the most effective on the forum but what are some of the other strategies people have used in order to get their projects off the ground?

I looked into bustabit as that platform was really brought to life here, all they seemed to use was a signature campaign. But in saying that, this was years ago. I know the environment has changed and the market is more competitive and saturated than ever because almost daily I seem to come across a new game.

More of a question of curiosity than anything, as I said I’m new to the scene and am really keen to learn more.


Signature campaigns works very well and if I'm not wrong I'll rather say it's the best so far but there are lots of  strategy's too to use to enhance the casino,I would preferably say online promoters and influencers too can go a long way in helping the casinos Bloom which is by paying to get it done .
Alot of this new casinos highly pay promoters to run their ads and projects while they sit back and watch it grow, depending on the rate of competitors and the market strength I think  multi tasking in making use of other strategies will  be best for new casinos but you should maximize other needs too in getting this done as to make sure no losses are made in regards to that.
hero member
Activity: 938
Merit: 605
Leading Crypto Sports Betting & Casino Platform
Am not sure there is a best strategy it is left for the casino owners to look at the size of their wallet and through it know which of the strategies amongst all that have been suggested above by different forum members.

You may say signature campaign and the use of streamers are the best but the question is does your budget size has the capacity to maximize such strategy for a longer-term. Because so far as signature campaigns are concern you don't run a signature campaign in just within a few weeks and expect to get massive results. No, it doesn't work that way.

So therefore, IMO, I think since we are talking about a new casino that's checking for avenue for growth, the best thing to do is to choose a marketing strategy based on the size of their budget that could keep them for long under the marketing strategy and not to choose a strategy that demands bulk expenses at a go. This has been one of the mistakes of some new casino's that we are no more seeing or hearing about  today.
copper member
Activity: 2156
Merit: 983
Part of AOBT - English Translator to Indonesia
from what I been know signature campaigns seem to be the most effective on the forum as you had mentioned before because it just like the ads of the forum itself.

and nowadays people are using tiktok and twitter/X maybe Instagram as well but you need to read them carefully their Term os Service before making any post or you get banned later on because maybe there is one or two social media that don't accept gambling related content
sr. member
Activity: 1820
Merit: 436
Catalog Websites
Hi.

I am new to the forum and have been looking around within the gambling posts.

I have seen a lot of these new casinos/games pop up over the last few months and I have been interested in finding out how best these casinos grow.

From what I have gathered, signature campaigns seem to be the most effective on the forum but what are some of the other strategies people have used in order to get their projects off the ground?

I looked into bustabit as that platform was really brought to life here, all they seemed to use was a signature campaign. But in saying that, this was years ago. I know the environment has changed and the market is more competitive and saturated than ever because almost daily I seem to come across a new game.

More of a question of curiosity than anything, as I said I’m new to the scene and am really keen to learn more.


It would probably depend on how the marketing campaign is going to work, I mean there are a lot of competitors for sure where gamblers are going to have a lot of choices in order to find the right gambling website for them, Signature campaigns for sure is working for a very long term and its turn out to be really effective on promoting such a gambling website especially here in the forum but it would still depend to the gambling casino itself, Marketing might work but its the casino wasn't really a great casino and there are a lot of problems going to on it users for sure are just going to end up switch to other better gambling casino.

I mean there is probably some luck involved in it because it might depend on timing, what are you promoting, what product, etc. There are some marketing strategies that might work for some but not going to work for casinos etc. You could also have the best strategy but with the wrong timing it's not going to work for sure, so there were just too many factors that are affecting it. But for sure the most important there is to get the feedback of the users, like what most of the casinos are doing here in the forum, most of the trusted casinos here in the forum has their own thread here allowing them to have a discussion with there users here in the forum, giving them peace of mind in case they encounter some problem they could easily seek help with the casino.

What they offer is still going to matter a lot even though for sure having a big marketing is going to give them a lot of users but its going to be for long if they doesn't offer a great services etc.

legendary
Activity: 3066
Merit: 1312
Depending on the marketing budget because new casinos may not have decent amount of funds for it. Marketing and advertising are not cheap, so it should be done wisely by doing proper researches first on which marketing strategy will be the most suitable strategy based on the budget. I would say that new casinos should try to gain trust from players first by offering great services, great offers (bonuses, tournaments, promotions), and some other things that will make players satisfied when they play in the new casinos.
hero member
Activity: 2366
Merit: 504
make branding I guess, there are many campaigns here for a reason because its quite effective for garnering attention of people that are truly interested remember that this forum is always on top page frequently and most of people here are people that are techy enough to know the ins and outs of how crypto work so that spare you from customers that are unknowledgeable that usually aren't really good conversion from impresion in my opinion.

but usually its always building branding and give some promo I guess.
you know that building trust is hard in any business therefore I think that you should know to build your brand to be trusted first otherwise it will be hard building reputation.
at least thats my opinion tho.
some people might differ in strategy but starting business its all about branding and trust also sometime technology matters.
legendary
Activity: 3094
Merit: 1127
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Casinos are not really any different than any other business, so if you want to promote your casino you need to find the places where your target audience could be, so gambling forums and groups on social media, review websites, sport competitions and gambling streamers are a good source of traffic.

However that is only half of the battle, the other half is to offer a quality service, and if your casino cannot compare to what many casinos are already offering, then even if your marketing campaign was successful you will have no chance at all to make your casino a success.
When it comes to effective and efficient marketing then of course you would really be putting up that focus on a certain medium or point on which the traffic would really be something significant on what you are offering.
Just like on what you've said that this isnt really just that on gambling but also in other businesses as well on which it would really be needing that marketing for exposure on which it would really be that a common approach
or something that you would really be considering when running up a business because if you wont really be that making such step then you are just basically be having no exposure into your business
and we do know this is something that would really be that so crucial or much needed when running a business. You cant really just that make yourself running up without having
budget allocation when it comes to business.
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