The blockchain market is growing and the amount of ICOs is increasing rapidly. An initial coin offering (ICO) or initial currency offering, is a method by which startups crowdfund the capital by trading their own coin for the cryptocurrency with the help of ICO marketing strategy.
Many investors are highly interested in this process because the profits are usually much higher than initial investments, but the risks are equivalent. This way, to gain the trust, ICOs have to prove its potency and realness. So if you want your ICO to achieve successful results you or your ICO marketing agency has to take care of it initially.
The BestRate team created the ICO Marketing Checklist that you may follow in order to make a perfect ICO Marketing Strategy.
ICO Marketing Checklist
1) Whitepaper means everything (almost).
Creating this very document is the first leap to the Moon for any ICO. Your whitepaper should provide people with each and every detail of your project. Don’t forget to tell about your planning, the main idea, legal questions, and everything important and impressive. It should be written in good English language, and this is great to have versions in other languages too.
Focus on these moments while crafting your Whitepaper:
What is special about your idea in comparison with the others?
What benefits and how your company will bring to the world and people?
How are you planning to expand everything?
What capital do you need?
How is the token allowance distributed?
Tell about your team too.
Don’t forget: Whitepaper will determine the fortune for your ICO marketing company. So work really hard on it and leave a good impression.
2) Create a good website and promote it.
Your website will be the first and in its way permanent impression for your investors. So dress it for success! Think over its design and architecture. It should contain: all the information about your token; investment return plans; terms and conditions; ‘About Us’ page; ‘Contact Us’ page; Whitepaper; Roadmap; social links.
Once the website is done, promote it socially. You can do it on your own or you can hire digital marketers to work on your ICO marketing company.
3) SEO and PPC for your ICO marketing strategy.
A good slice of your ICO marketing company pie is SEO. This is one of the main ways for your site to get a good organic reach. Blockchain SEO involves both on-page as well as off-page activities. Doesn’t matter if you do it yourself or hire a specialist, just do it.
PPC or Pay Per Click:
Unfortunately, cryptocurrency ads are been banned on Facebook and Twitter. However, Google ads are still live for ICOs. You can sign in for Google Adwords and plan out Google ads for your ICO. Use also advertising on various cryptocurrency and blockchain websites which allows you to put a banner on their website.
4) Social Media and Influencer ICO Marketing tips.
Social Media Marketing is a must for every ICO. Your community will be a perfect marker of your work, will support you in hard times if you’d do everything right. This is a big field of opportunities and chance to get very useful feedback from specialists and like-minded people. Try to make your presence to look credible, nice and interesting. Talk about your ICO and how your idea is unique.
Social Media will provide you many ICO marketing channels. Here are some to start with:
Telegram: Is a really good platform for ICO Marketing and of the major networks for blockchain and cryptocurrency.
Quora: Quora is a bright discussion platform filled with very rational people. ICO posts gain lots of traffic.
Reddit: Reddit has many popular crypto channels. Join them and start discussion threads.
LinkedIn Groups: LinkedIn is filled with the professional populace and these members are your best audience to expose your ICO.
Influencers: There are dozens Youtubers and bloggers who constantly generate content for crypto lovers. Your ICO will be benefited if some of the good influencers promote it. Just contact the right influencer with the appropriate audience and request a partnership.
5) Email ICO Marketing Strategy.
Yes, it still works well! Get Emails list (for example, ask people to subscribe to you on your website). Once you have it, create a professional and working newsletter and send it to your subscribers. Tell there about our progress, new partnerships, conferences, articles in your blog, special offerings etc.
This is an ultimate and short list of ICO marketing tips. Following this strategy and enriching it with your own ideas will get you the best investors!
6) Payments.
It is very important for the investors to have a possibility to invest “on the spot”, without extra steps. Make sure your payment solution is perfect and check out our ICO Payment Tool which allows accepting investments in 80+ cryptocurrencies and fiat money at the best exchange rates.
Good Luck!
Topic: BestRate.org - instant crypto-to-crypto exchange (Read 482 times)
ICO Alert and BestRate Announce Their Partnership
We are delighted to announce that BestRate and ICO Alert have signed the partnership!
Now every ICO registered on ICO Alert will be supported with the information about our products. In addition to that, from the very start of our partnership, ICO Alert has placed our banner with an affiliate link on their website, which gives them 30% profit out of every closed deal.
ICO Alert is a trusted source for analysis of active and upcoming Initial Coin Offerings.
ICO Alert Team user base counts several hundred thousand unique users. More than a million ICO Alert emails has been sent to share their in-depth, bright and honest reports. Also, they run brilliant weekly ICO Alert Podcast, which hosts the exclusive interviews with the blockchain stars and is full of rich content, challenging questions and exclusive announcements.
ICO Alert truly helps you to determine if an ICO is worth your investment. Their straightforward website is really useful for anyone whose attention is focused on ICOs for any reason.
ICO Alert doesn’t stand still! In the nearest future, their team has prepared several surprises to release. One of them is an implementation of the new site section for accepting ICO payments.
We are proud to cooperate with ICO Alert and hope to grow our businesses together.
We are delighted to announce that BestRate and ICO Alert have signed the partnership!
Now every ICO registered on ICO Alert will be supported with the information about our products. In addition to that, from the very start of our partnership, ICO Alert has placed our banner with an affiliate link on their website, which gives them 30% profit out of every closed deal.
ICO Alert is a trusted source for analysis of active and upcoming Initial Coin Offerings.
ICO Alert Team user base counts several hundred thousand unique users. More than a million ICO Alert emails has been sent to share their in-depth, bright and honest reports. Also, they run brilliant weekly ICO Alert Podcast, which hosts the exclusive interviews with the blockchain stars and is full of rich content, challenging questions and exclusive announcements.
ICO Alert truly helps you to determine if an ICO is worth your investment. Their straightforward website is really useful for anyone whose attention is focused on ICOs for any reason.
ICO Alert doesn’t stand still! In the nearest future, their team has prepared several surprises to release. One of them is an implementation of the new site section for accepting ICO payments.
We are proud to cooperate with ICO Alert and hope to grow our businesses together.
Market cycles: how to make money on the downtrend
The cryptocurrency market has been at the steady downtrend since the beginning of this year. After Bitcoin’s incredible growth in December 2017, the inevitable correction followed, and now the overall situation is only getting worse.
However, a wise investor can see an opportunity here.
“Buy low, sell high”. This is a well-known rule, but the truth is that 95% of crypto-traders don’t follow it. Most people are only focused on short-term gains. Now that Bitcoin price is coming down every week, they watch daily and weekly graphics, lose their patience and get out of the game.
But the true winners in this unstable situation are those who bet not on short-term price movements, but play on market cycle. Clever investors know that the best moment to enter the market is when it is at the downtrend. Because when it seems that things cannot get worse than they are at the moment, everybody quits, and exactly at that moment the market starts going up again.
We have already seen such a situation. Bitcoin reached its all-time high in November 2013 and after the abrupt fall, it stayed at its lowest for 4 years. This period is long enough to make even most patient investors give up and get out of the game. However, those who managed to hold on to their bitcoins until December 2017 must now be very rich people.
Not every project will last for that long, most altcoins will drop out of the market and never rise again. But the strong projects such as Bitcoin will last and live to see better times. The best investment strategy here is not to wait until the market reaches the bottom, buy to buy more and more at every new step. This will help you to lower the average price of the currencies in your portfolio.
You are always welcome at Bestrate.org
The cryptocurrency market has been at the steady downtrend since the beginning of this year. After Bitcoin’s incredible growth in December 2017, the inevitable correction followed, and now the overall situation is only getting worse.
However, a wise investor can see an opportunity here.
“Buy low, sell high”. This is a well-known rule, but the truth is that 95% of crypto-traders don’t follow it. Most people are only focused on short-term gains. Now that Bitcoin price is coming down every week, they watch daily and weekly graphics, lose their patience and get out of the game.
But the true winners in this unstable situation are those who bet not on short-term price movements, but play on market cycle. Clever investors know that the best moment to enter the market is when it is at the downtrend. Because when it seems that things cannot get worse than they are at the moment, everybody quits, and exactly at that moment the market starts going up again.
We have already seen such a situation. Bitcoin reached its all-time high in November 2013 and after the abrupt fall, it stayed at its lowest for 4 years. This period is long enough to make even most patient investors give up and get out of the game. However, those who managed to hold on to their bitcoins until December 2017 must now be very rich people.
Not every project will last for that long, most altcoins will drop out of the market and never rise again. But the strong projects such as Bitcoin will last and live to see better times. The best investment strategy here is not to wait until the market reaches the bottom, buy to buy more and more at every new step. This will help you to lower the average price of the currencies in your portfolio.
You are always welcome at Bestrate.org
Meet our CEO, Pavel Shterlyaev!
BestRate is not just a streamlined aggregator of crypto exchanges to make trading/investing easy for you. It’s also a vibrant community of crypto enthusiasts that all support this new, innovative technology. Leading the helm is our CEO Pavel Shterlyaev. Many of you know Pavel already but it’s about time we give this community a formal introduction of BestRate’s founder.
Personality wise, Pavel is a cheerful, easy-going IT professional who speaks English, Spanish and Russian. In terms of personal interests, Pavel is deeply invested in IT, telecommunications, and in particular, blockchain. When he is not pushing the boundaries of innovation, Pavel takes to the great outdoors to engage in surfing, rock climbing, snowboarding and more. To itch his creative muscles, painting and music help to occupy more free time.
Education
Education is an important part of any CEO’s success and Pavel is no different. To gain a basic understanding of technical knowledge that he could build off of, Pavel attended Saint-Petersburg University of Telecommunications. Upon graduation, Pavel sought out to expand upon his knowledge and expertise at Lappeenranta University of Technology.
After that, Pavel used his education to participate in Yandex.Start and IIDF which ultimately turned out to be integral elements of BestRate’s creation.
Career
Pavel’s career began as a telecommunications research assistant at Finnish University Lappeenranta University of Technology, IT department. During that time, he moved on to become a programmer and research architect in “New Telecommunications Technologies”. This eventually led him to evolve into a technical specialist for 3G equipment, networks, and solutions at the esteemed, Huawei technologies.
There, Pavel was in charge of 3G initiation for the northwest region of Russia’s biggest operators. Soon after, Pavel joined Veeam Software in June 2009 as a Systems Engineer, where he worked with VMware and Hyper-v, backing up and monitoring the SEMEA region, primarily in Spain. Eventually, he got promoted to the System Engineers Team Lead.
In addition to that, Pavel worked as Business Development Manager in eKassir LTD, and as a Partnerships Manager in Cloudberry Lab. While the management opportunities continued to present themselves to Pavel, he eventually had a desire to switch to the development side of operations. Thus began a new journey of project creation which led to him building several of his own startups.
In recent years, Pavel became the Semrush product owner, founded TargeAd and participated in several ICOs, like MyWish, ModulTrade, etc. This leads us to October 2017 where Pavel founded BestRate, crypto exchange aggregator that we all know today.
Check our Blog: https://blog.bestrate.org/meet-our-ceo-pavel-shterlyaev-b389d93228bb
At BestRate Pavel is responsible for: all questions regarding the company, including strategy and growth.
BestRate is not just a streamlined aggregator of crypto exchanges to make trading/investing easy for you. It’s also a vibrant community of crypto enthusiasts that all support this new, innovative technology. Leading the helm is our CEO Pavel Shterlyaev. Many of you know Pavel already but it’s about time we give this community a formal introduction of BestRate’s founder.
Personality wise, Pavel is a cheerful, easy-going IT professional who speaks English, Spanish and Russian. In terms of personal interests, Pavel is deeply invested in IT, telecommunications, and in particular, blockchain. When he is not pushing the boundaries of innovation, Pavel takes to the great outdoors to engage in surfing, rock climbing, snowboarding and more. To itch his creative muscles, painting and music help to occupy more free time.
Education
Education is an important part of any CEO’s success and Pavel is no different. To gain a basic understanding of technical knowledge that he could build off of, Pavel attended Saint-Petersburg University of Telecommunications. Upon graduation, Pavel sought out to expand upon his knowledge and expertise at Lappeenranta University of Technology.
After that, Pavel used his education to participate in Yandex.Start and IIDF which ultimately turned out to be integral elements of BestRate’s creation.
Career
Pavel’s career began as a telecommunications research assistant at Finnish University Lappeenranta University of Technology, IT department. During that time, he moved on to become a programmer and research architect in “New Telecommunications Technologies”. This eventually led him to evolve into a technical specialist for 3G equipment, networks, and solutions at the esteemed, Huawei technologies.
There, Pavel was in charge of 3G initiation for the northwest region of Russia’s biggest operators. Soon after, Pavel joined Veeam Software in June 2009 as a Systems Engineer, where he worked with VMware and Hyper-v, backing up and monitoring the SEMEA region, primarily in Spain. Eventually, he got promoted to the System Engineers Team Lead.
In addition to that, Pavel worked as Business Development Manager in eKassir LTD, and as a Partnerships Manager in Cloudberry Lab. While the management opportunities continued to present themselves to Pavel, he eventually had a desire to switch to the development side of operations. Thus began a new journey of project creation which led to him building several of his own startups.
In recent years, Pavel became the Semrush product owner, founded TargeAd and participated in several ICOs, like MyWish, ModulTrade, etc. This leads us to October 2017 where Pavel founded BestRate, crypto exchange aggregator that we all know today.
Check our Blog: https://blog.bestrate.org/meet-our-ceo-pavel-shterlyaev-b389d93228bb
At BestRate Pavel is responsible for: all questions regarding the company, including strategy and growth.
Today we are starting our new column: ICO Explorer. Every week we will tell you about 3 most powerful and engaging projects. Check out the first ICOExplorer article on our blog: /2LlbQBC]https://[Suspicious link removed]/2LlbQBC
Does anyone know how it works when you need to make a big transaction? How will it charge you?
You know, I use BestRate.org when I need to exchange huge amount through exchanges platforms, because when you echange directly - they charge you a lot for the amount. So, when you make small payments through bestrate no one can track it's the same person , so I get the better rate
Does anyone know how it works when you need to make a big transaction? How will it charge you?
I really like the idea of this service and glad that I found something where you won't be obligated to pay high fees
Have you already compared? Is it safe to try?
yep, there are no reasons to worry. It's really easy in use and saves your time a lot
Guys! Is it possible to cancel transaction?
Ok, I got it that bllockchain transactions are irreversible
I really like the idea of this service and glad that I found something where you won't be obligated to pay high fees
Have you already compared? Is it safe to try?
I really like the idea of this service and glad that I found something where you won't be obligated to pay high fees
How could I find your TG channel?
There is this one https://t.me/SatoshiAdvice
But I guess they don't have a special related to BR only
Perfect! Didn't have any transaction problems
i exchange my btc to doge and was satified by the rate and the entire service
i exchange my btc to doge and was satified by the rate and the entire service
How could I find your TG channel?
one of the first service where I could find th e best rate for NLG ..and despite the fact I changed not a lot , they didnt charge me extra fee
Yea, they have pretty popular and necessary list of coins.
Exchange digital currencies instantly with BestRate!
BestRate.org
BestRate is the service that aggregates different exchanges, such as Changelly and Shapeshift, and lets you instantly exchange cryptocurrencies with just a few clicks.
Perhaps, the most delightful thing about BestRate is that you don’t need to pass through the tiresome identification procedure to make an exchange. Just select the currencies to be exchanged, type the amount and select the best exchange rate from the list of different exchange platforms.
The following coins are supported at the moment:
BTC / BCH / BTG / ETH / ETC / EXP / XEM / LSK / XMR / GAME / ZEC / STRAT / NXT /
XDN / GBYTE / DCR / SYS / ANT / BAT / BNT / DASH / DOGE / EDG / GNT / GUP /
LBC / LTC / MLN / MTL / POT / RLC / SNGLS / SWT / TRST / WAVES / ZRX
Why BestRate?
Join our community and follow us on:
If you have any questions, feel free to forward them to [email protected]
BestRate.org
BestRate is the service that aggregates different exchanges, such as Changelly and Shapeshift, and lets you instantly exchange cryptocurrencies with just a few clicks.
Perhaps, the most delightful thing about BestRate is that you don’t need to pass through the tiresome identification procedure to make an exchange. Just select the currencies to be exchanged, type the amount and select the best exchange rate from the list of different exchange platforms.
The following coins are supported at the moment:
BTC / BCH / BTG / ETH / ETC / EXP / XEM / LSK / XMR / GAME / ZEC / STRAT / NXT /
XDN / GBYTE / DCR / SYS / ANT / BAT / BNT / DASH / DOGE / EDG / GNT / GUP /
LBC / LTC / MLN / MTL / POT / RLC / SNGLS / SWT / TRST / WAVES / ZRX
Why BestRate?
- Intuitive and easy-to-use interface
- The amount of transactions is not restricted
- No additional fees
Join our community and follow us on:
If you have any questions, feel free to forward them to [email protected]
Guys! Strated to use your service and I'm wondering do you have an app? Like Shapeshift does., for example
I just couldn't find it by myself
I was trying to move some ETH to a BTC and an hour later, the final step "Sending to your wallet" is still processing. What happens if this stage never completes? Do I get my ETH back?
I've figured out all. Just overreacted. Got my eth
one of the first service where I could find th e best rate for NLG ..and despite the fact I changed not a lot , they didnt charge me extra fee
I've started to use bestrate to ecxchange big sums through exchange platfroms, as when you do it dirictly they charge you a lot for the ammount. But not everyone knows about it for some reasons. But when you do small payments through bestarte. org, they can't track it's the same person and you have a chance to get better rate)
wow..didn't know that..thank you. no one wants to lose extra, so it could be the bestr service among Changelly, ShapeShift, Evercoin, Bittrex, Poloniex and others
one of the first service where I could find th e best rate for NLG ..and despite the fact I changed not a lot , they didnt charge me extra fee
I've started to use bestrate to ecxchange big sums through exchange platfroms, as when you do it dirictly they charge you a lot for the ammount. But not everyone knows about it for some reasons. But when you do small payments through bestarte. org, they can't track it's the same person and you have a chance to get better rate)
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