https://www.gamblinginsider.com/news/14975/bet365-and-ufc-extend-partnership
Bet365 and UFC have just extended their partnership and agreement. They are official betting partner in UK and Ireland. They are also creating a digital MMA show called 'one on one' also at the same time the company bet365 will work to advertise specific UFC content on various advertising platforms as well.
There will be visibility on UFC fight pass as well at the same time there will also be Branding done at the octagon as well.
There will also be tickets and giveaways available for the fans if they subscribe to the YouTube channel ' one on one'.
What do you think ?
It's a really good year for bet365.
Bet365 and UFC have just extended their partnership and agreement. They are official betting partner in UK and Ireland. They are also creating a digital MMA show called 'one on one' also at the same time the company bet365 will work to advertise specific UFC content on various advertising platforms as well.
Quote
“After such a successful 2021 with bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year,” said UFC Vice President of Global Partnerships Nick Smith. “This is the continuation of what we believe will be a long relationship with bet365.”
There will be visibility on UFC fight pass as well at the same time there will also be Branding done at the octagon as well.
There will also be tickets and giveaways available for the fans if they subscribe to the YouTube channel ' one on one'.
What do you think ?
It's a really good year for bet365.
I was reading some statistics the other day and it showed that MMA was the 7th most popular sports based sub over at Reddit, so there is certain a solid base of viewers and fans out there. It looks like a wise choice for Bet365, who are probably trying to branch out into other sports now that European football is starting to kick out betting sites from sponsoring them - they might be ahead of the pack in this regard. UFC have a large and committed base which is exactly the type of demographic that gambling companies traditionally target - young males. It will probably make a nice little sum from this partnership and have some insider statistics feeds which will give it an even great advantage in determining odds and in-play betting.
